Social influencer marketing platform

Share to Twitter Share to Linkedin EMCEE Studios is teaming up with buzzed about brands Dion Lee and LUAR for their New York Fashion Week Fall 2023 shows. The new creator-powered affiliate retail platform, is making its official debut over New York Fashion Week through runway partnerships with Dion Lee on February 10, the first day of the NYFW shows, and LUAR which closes the week on February 15. EMCEE is setting out to revolutionize the affiliate marketing space, promising to rewrite the rule book on traditional marketing practices for a more authentic, transparent and inclusive approach. Its social commerce model involves curated, conversion optimized showrooms for influencer creators with one simple, sharable url where followers can shop selected products. According to CEO John Aghayan, commission rates are also substantially higher than competitors. Aim is to foster relationships between brands and content creators by removing … [Read more...] about New Affiliate Platform EMCEE Is Partnering With These Buzzed About Brands For NYFW

Share to Twitter Share to Linkedin Titans of Wall Street have become vocal advocates for environmental, social, and governance (ESG) investing – including leaders of the world’s largest asset managers, banks, and other financial institutions. Less well known proponents, but perhaps even more influential, are the proxy advisory firms ISS and Glass Lewis, who control 97 percent of the proxy advisory market. Proxy advisory firms advise institutional investors (like Vanguard, BlackRock, and State Street) and dozens of state retirement systems on how to vote on the thousands of shareholder resolutions which arise every year. Despite all this enthusiasm, there are reasons for skepticism. As I have documented here , here , here , and here , ESG investing is far from the panacea its proponents claim. What is true for investing also applies to the many ESG proxy questions raised at companies’ annual meetings. Institutional investors are required (or … [Read more...] about Empowering Shareholders Will Help Reduce Proxy Advisory Firm’s Undue Influence

Share to Twitter Share to Linkedin Owner of award-winning digital marketing agency Bold Digital Architects, co-host of the Real Life Superpowers podcast . Content marketing is about to get a whole lot more interesting, folks. Why? Because generative AI is about to disrupt the way we create, distribute and measure the success of our content. And let me tell you, the possibilities are endless. First things first, let’s talk about the elephant in the room: Generative AI can create content that is indistinguishable from human-generated content. That’s right, we’re talking about machine-generated text, images and videos that are so good, they’ll have you questioning the very nature of humanity. Now, you’re probably thinking, “Sign me up!” But before you do, let’s dive a bit deeper. The biggest benefit of generative AI is its ability to create unique and high-quality content at scale. With the help of natural language processing and machine … [Read more...] about Marketing Content Has Entered A New Era With Generative AI

Share to Twitter Share to Linkedin It’s not surprising that compliance with worker classification laws is a bigger deal in the freelance revolution. Why? Well, three factors drive this development. First, the globalization of work, and the impact of new work and collaboration technologies that make it possible to work from anywhere. As readers may know, 51 countries now have active and ongoing programs inviting “digital nomads” to sojourn in their country. The second driver: countries need tax dollars, and proper classification is essential to tax collection. For example, Argentina annually exports almost 5 billion dollars in tech expertise through the work of over 200,000 freelancers living in Argentina but “gigging” for US companies. Third, advances in technology are beginning to make available new solutions offering indemnification quickly and more cost effectively, and gives companies more visibility over their freelancers and a better experience for … [Read more...] about As More Freelancers Work Across Borders, Expect More Emphasis On Worker Classification And Tax Collection

Share to Twitter Share to Linkedin Topline Pressure is mounting from Republicans and some Democrats in Congress to pass a national ban on TikTok, the social video app owned by Chinese company ByteDance which has already been banned on federal devices and some college campuses over privacy concerns. Key Facts TikTok has faced calls for bans from critics who fear China may use the platform to access the data of American users. Criticisms of the social platform intensified in the fall after reports revealed ByteDance repeatedly accessed U.S. user data and planned to use TikTok to track the location of specific American citizens ( including Forbes journalists ). ByteDance previously denied it had used TikTok to “target” journalists or public figures, but after an internal investigation revealed employees tracked journalists covering the company, it fired its chief internal auditor who led the team orchestrating the surveillance. … [Read more...] about Will TikTok Be Banned From The U.S.? Here’s Where It Stands.

Share to Twitter Share to Linkedin The cannabis and hemp industries have been evolving more rapidly than almost any other on earth, and countless individuals, corporations and organizations are making significant contributions to its growth and success. But who are the real game-changers in this rapidly expanding sector? Look no further than the 4th annual Cannabis 50 list, compiled by MGO, a CPA and business advisory firm in the U.S., being released exclusively through this publication. The fourth iteration of this annual list recognizes the top companies, organizations and individuals who have made a positive impact on the cannabis and hemp industries in the past year. But, as the firm notes, the Cannabis 50 isn’t a competition. There are no winners or losers, only inspiring stories from the frontlines of this great movement. Diversity At The Helm This year’s list is particularly noteworthy, as it highlights an increased presence of female and … [Read more...] about MGO Names 50 Game-Changers In Cannabis, Including Diddy, Mike Tyson And More

As ESG becomes the core conversation in corporate boardrooms and for the allocation of capital, it is compelling brands and enterprises to improve their sustainability performance. (Source: Shutterstock) In a bid to enable 100,000 MSMEs turn ESG compliant in the next 24 months, Bizongo, a leading vendor digitization platform with embedded financing for brands and enterprises has launched Bizongo Environmental, Social, and Governance (ESG) Scorecard. This will help bolster ESG consciousness among Indian MSMEs and larger enterprises. With this, Bizongo has also become the first B2B marketplace to offer ESG-related intelligence. Aniket Deb, Co-founder and COO, Bizongo, said, "In its essence, ESG is a framework that helps businesses build customer loyalty, attract investors, make operations sustainable, and improve financial performance. In line with this, Bizongo's ESG Scorecard will enable MSMEs on its platform assess their ESG performance and help them integrate it into their … [Read more...] about Bizongo launches ESG scorecard; aims to help one lakh MSMEs turn ESG compliant in the next 24 months

As it happens with most new advancements of technology, a discussion and a debate is emerging on what AI can or can’t do. (Representative image) On February 6, Sundar Pichai, CEO of tech behemoth Google and Alphabet announced ‘Bard’ , their experimental AI service. Google’s response comes nearly three months after a hitherto lesser-known company, OpenAI , announced ‘ ChatGPT ’ to the world. The last three months has seen a flurry of activity as an excited world embraced the tool, making it compose prose and poetry and figuring out how far it could go. Tech pundits even began to write articles that ChatGPT would be a great addition, but the company had to figure out how to make money. Even before the ink could dry on those articles, Microsoft announced Microsoft Teams Premium that featured services by OpenAI’s GPT-3.5, hoping to make their online meeting and collaboration tool much more intelligent. Three Key Impacts As it happens with most new advancements of … [Read more...] about Are we ready for AI that knocks out jobs, fuels disinformation, and is difficult to regulate?

Share to Twitter Share to Linkedin Topline Big pharma spends more money on advertising for drugs that have lower health benefits for patients, according to a study published in JAMA on Tuesday, shedding new light on the almost uniquely American practice amid fierce debate over whether direct-to-consumer prescription drug ads should be banned. Key Facts The proportion of advertising spending allocated to direct-to-consumer ads was an average of 14.3 percentage points higher for drugs with a low added benefit compared to those with a high added benefit, according to the peer-reviewed analysis of the 150 best-selling branded prescription drugs in 2020. Nearly two-thirds of the country’s top-selling prescription drugs—92 of the 135 drugs data was available for—were rated as offering patients low added benefit by health agencies in France and Canada, the researchers found, relying on the foreign agencies as no U.S. agency compares prescription drugs … [Read more...] about Here’s Why Big Pharma Spends More On Ads Pushing Lower Benefit Drugs, Study Suggests

Finance Secretary TV Somanathan TV Somanathan is one of the key persons behind drafting the budget. In an interaction with Shweta Punj of Moneycontrol, the finance secretary shared the thoughts  that went into drawing up the document, and nuancing between the known unknowns and unknown unknowns. Edited excerpts: Q: The economy has faced several global headwinds yet managed to stay steady. What were your priorities as you were drafting this budget? What were the three key things that you wanted to ensure? There were three key priorities. One, to act as a driver of growth at a time when global growth is slowing down, but when India is poised to recover its growth rate to its potential. That was one of the objectives, which you see reflected in a big increase in capital investment and in several other parts of the budget, which are essentially to propel growth. The second major concern was that in doing that, we wanted to be sure that we were fiscally prudent. In our … [Read more...] about It is a challenging number, the reduction to 4.5, but it is feasible. It’s difficult, but feasible