The Freshman Sets The Tone A widely viewed video for the #shareacoke campaign shows a fresh-faced teenager in a fluorescent pink bikini floating in a pool and mouthing Jason Derulo’s “Ridin’ Solo.” She’s not a model, a singer, or a Kardashian—she’s a top user (or “muser”) of Musical.ly, the two-year-old app devoted to broadcasting and sharing lip-synced videos. As one of the app’s earliest users, Ariel Martin’s teenage sass and penchant for elaborate hand gestures set the standard for the millions of tweens and teens who have since become regular musers. Within a few months of joining, Martin had amassed so many followers that she and her parents decided she should continue her high school studies online to facilitate her rigorous posting schedule: at least one Musical.ly video every day, two YouTube videos per week, plus a handful of weekly Facebook, Twitter, and Instagram updates. … [Read more...] about The Social Mediators: 7 Young Social Stars Share Their Rules For Engagement
Sochi 2014 opening ceremony
Karma, GoPro’s new drone—or, excuse me, as GoPro calls it, “aerial capture device”—is another example of how the company is hoping to lure new user groups. The drone market, according to several analysts who follow the company, is potentially as large as the action-camera market, and faster growing, but it is already dominated by a big player, Chinese company DJI and its flagship product, the Phantom 4. “If [GoPro’s] drone is successful, that is one quick route to doubling the size of the company,” says Dougherty & Company analyst Charles Anderson. Speculation about the GoPro drone product had been fevered for the first half of 2016, and the company’s announcement in April that it would be delayed further hammered the stock. Now, Woodman believes, GoPro has nailed it, unveiling a package that includes a four-propeller drone, a GoPro Hero5 camera, a handheld remote, and a detachable, three-axis gimbal—or stabilization … [Read more...] about Can GoPro Rise Again?
But what if we train that same lens of skepticism on the tech world? Suddenly, GM’s aspirations may not look so far-fetched. After years of development of self-driving cars and billions of dollars of investment, Google has little to show for it. And Apple, according to published reports this summer, may be rethinking its approach to making a car. Despite all of Silicon Valley’s astonishing accomplishments, it turns out putting together thousands of pounds of metal and plastic in a way that can safely move human beings at high speeds over great distances is, well, pretty hard to do. “[Google and Apple] generate a lot of cash, and have a lot of resources and talent, but neither one has made cars,” says Reuss. “The piece that is not well understood outside of the automotive industry is how hard it is to take technology and integrate it into a car. It seems like you should be able to layer it in and have it work and that would be great. Right. The effort to … [Read more...] about Mary Barra Is Remaking GM’s Culture—And The Company Itself