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Share to Twitter Share to Linkedin Forbes 30 Under 30 Founder and CEO of Glewee , the fastest and easiest all-in-one platform to execute influencer marketing campaigns. Building brand trust is critical. It's what customers connect with, relate to and gravitate toward. But what exactly is brand trust? How do you establish it as a business owner or marketer? First, let's define precisely what brand trust and credibility are: They are the degrees to which customers view a brand as an authoritative, reliable and safe source of information, products or services. Simply put, brand trust is a company's reputation online and offline. With increased customer trust in the brand, companies can build positive customer relationships and harness the loyalty that these relationships generate to retain, upsell and cross-sell satisfied customers. Loyalty is built over time through a series of positive interactions. Every touchpoint counts, from the ad or … [Read more...] about Building Brand Trust And Loyalty Through Thought Leadership

Is there more to the monthly Bureau of Labor Statistics jobs report than meets the eye? Consider: In a Christmas news dump that Americans mostly missed, the Federal Reserve Bank of Philadelphia revised down the BLS’s estimated job growth for the second quarter of 2022 by more than one million. The BLS calculated that 1,121,500 jobs were created over this period, while the Philly Fed found that the economy added just 10,500 jobs. Reuters called this massive labor market discrepancy “a conundrum.” Sen. Rick Scott (R-FL) accused the BLS of cooking the books to boost Biden. (RELATED: BETSY MCCAUGHEY: Spendaholic Politicians Are Taking A Sledgehammer To Your Economic Future) I’m reminded of these divergent analyses with today’s blockbuster BLS jobs report concluding 517,000 jobs were created in January, drubbing the 188,000 expectation. How did the economy create one of its highest numbers of monthly new jobs over the last couple of years at the same time tech companies were … [Read more...] about ALFREDO ORTIZ: Sunny Jobs Report Hides The Ugly Truth About Biden’s Economy

Taylor Loren sat down in front of a camera, blue and pink lights glowing behind her. From her living room to the screens of more than 8,300 students, she started to explain what a “meme mentality” was. This lesson, on cultivating a relatable online image, was part of Loren’s class on how to master — or even just understand — TikTok, currently the most downloaded app in the world. Loren, a social media strategist in Vancouver, British Columbia, teaches people how to use TikTok. If things work out right, her students might even go viral. That is part of the curriculum. Being a star, she tells her class, requires several key skills: spotting trends, carving out a niche and, sometimes, playing up the culture battle between Generation Z and millennials. “People are realizing that this is the future of social media and they need to learn now how to create video content,” said Loren, 32. “I just saw a really big opportunity.” The success of her TikTok class has led Loren to offer a new … [Read more...] about TikTok class is in session

Yale University’s president promised to prioritize diversity while filling six high-ranking positions in the administration, according to student newspaper Yale Daily News. President Peter Salovey will make six appointments to high-level positions currently being held by interim or retiring faculty by the end of the spring 2023 semester, the News reported . He said that he will make diversity a priority when filling the positions, which include four cabinet positions as well as director and leadership titles. (RELATED: Multiple Arizona Universities Require Job Applicants To Pledge Support For Diversity, Equity And Inclusion) “I’ve challenged myself to continue to try to create more diversity for Yale at the highest ranks — among deans and among vice presidents,” Salovey told the News. “I think diversity among the leadership ranks sets the example for the rest of campus.” The open positions include deans for the School of Public Health, School of Nursing, School of … [Read more...] about Yale University President Pledges To Prioritize ‘Diversity’ When Filling High Ranking Roles

Two Thai activists are reportedly in serious condition after staging a hunger strike over Thailand’s lèse-majesté law. The young women activists, 21 year old Tantawan Tuatulanon “Tawan,” and 23 year old Orawan Phupong “Bam,” were accused of insulting the monarchy after holding up a poster in a mall that allegedly defamed the monarchy. The poster’s writing asked whether people thought the royal motorcade created trouble for the country’s residents since it created road blockages and traffic jams. According to The Guardian , Tawan and Bam are on strike to demand the lese majeste law be repealed, along with other changes that include the courts allowing activists to be released on bail. Both of them started refusing water and food on Saturday, January 18, 2023 and were both hospitalised two days later. Related news Thai celebrities duped out of 20 million baht in online toy scam, 300 victims speak out 12 hours ago Thai passport … [Read more...] about Two young Thai activists in serious condition after staging hunger strike over lèse-majesté law

Photo via Twitter @MsLisaWilliams Bangkok was ranked the third worst city in the world for air pollution after PM2.5 dust reached unhealthy levels. A heavy blanket of smog encased the capital’s skyscrapers as nationwide agricultural burning and forest fires pumped tiny dust particulates into the air, exacerbated by the city’s chockablock traffic and stone-dry weather. At 10am, Bangkok’s air quality index (AQI) measured 198, according to IQAir, a technology partner of the UN Environmental Programme. AQI readings above 100 are considered “unhealthy” (red), above 200 are considered “very unhealthy” (purple) and beyond 300 are considered “hazardous.” Related news Thai celebrities duped out of 20 million baht in online toy scam, 300 victims speak out 12 hours ago Thai passport worth less than Cambodian | Thailand News Today 12 hours ago Bangkok’s thick levels of dust were only beaten by Mumbai in India at 207 and Lahore in … [Read more...] about Bangkok is third most polluted city in the world

PHOTO: Club guards seem to not have been the attackers of an Indian man in Pattaya. (via Pattaya News) New information about an Indian tourist who was allegedly attacked by club guards on Pattaya Walking Street yesterday calls into question what really happened. The nightclub guards who were accused of the assault met with Pattaya Police to provide their side of the story. According to the guards, the victim was not a tourist, but an ex-pat and former club staff member. They said it wasn’t them that attacked him, and the assault wasn’t even at their club. The Indian guards claimed that the altercation was not related to the alleged complaint about courtesy, but instead, the victim and his friends had tried to cause a disturbance at the pub. They said he jumped in front of the club owner’s car and tried to damage it. When the victim visited the pub at 3am, the guards said the Indian man made trouble and was removed from the venue by the guards. They claim that … [Read more...] about Guards: it wasn’t us who attacked the Indian “tourist”

Stock photo via Public Health England A small group of people, including 2 who claimed they were infected with Covid-19, held a rally outside the Government House in Bangkok yesterday evening, calling for the Thai government to provide proper medical treatment for coronavirus patients. 25 police officers dressed in personal protective equipment, or PPE suits, were called to monitor the rally. Just 7 people attended the rally. The 2 protesters claiming to be infected with Covid-19 say they tested positive for the virus last week. They had used a rapid antigen test and stayed home to self-isolate after the positive results. A protester says they sought treatment, but there were no available hospital beds. “I contacted officials to come pick me up for treatment but not a single hospital has available beds, so I came here to ask the government for help… I suspect that I contracted Covid-19 while participating in a rally at Government House last week to oust General Prayut … [Read more...] about 2 people infected with Covid-19 rally in Bangkok to demand medical care

Two armed drug smugglers were killed in a clash with border rangers in Chiang Rai along the Thai-Myanmar frontier on Thursday. Pha Muang Force spotted a small group of armed men with backpacks in the forest near Ban Huai Kra in the Mae Fa Luang district on Thursday evening. The officers told the men to stop for a search, but the smugglers opened fire, which was quickly returned by the patrol. The ensuing firefight lasted about five minutes before the surviving gang members made off. No soldiers were injured. Officers set up a defensive position in the area as it was after sunset and, on Friday morning, officers inspected the scene and found the two drug smugglers killed the previous night in the clash with border rangers. Related news Police on trail of “Four Brothers” gambling ring 3 hours ago Thai parks boss sacked in corruption scandal 3 hours ago Soldiers found two AK-47 assault rifles and two batches of 4,000 … [Read more...] about Armed drug smugglers killed in clash with border rangers in Chiang Rai

A new terror, more scary than even the mighty Godzilla, has struck Tokyo : the sushi terror train . In sushiten across the city, petrified diners clutch their chopsticks with fingers stiffened in fear. Something’s fishy in the nigiri . Today’s Guardian tells how Japan’s signature cuisine is at the centre of a police investigation after customers at sushi-train restaurants posted video clips of themselves interfering with food and playing pranks on other customers. The sushi terror train incidents have sent blood pressure rising and shares plummeting in a leading kaitenzushi chain and prompted operators to rethink how they serve their dishes. Several acts of what is being called “sushi terrorism” have emerged on Twitter and other social media in recent days, although some apparently date back weeks, and even years. Related news Southeast Asia’s most luxurious new beach hotels 1 day ago Carnival Magic Phuket celebrates all things … [Read more...] about All aboard the sushi terror train