Share to Twitter Share to Linkedin New York Times bestselling cookbook author and Instagram influencer Alex Snodgrass joined me for a conversation about the launch of her first product line, SideDish. With over 700k followers on Instagram, Snodgrass is launching three direct-to-consumer salad dressings that hit everyday staples like Chipotle Ranch, Creamy Sesame, and Honey Dijon. SideDish products are dairy-free, paleo-friendly, preservative-free, and have zero added sugar. Interview edited for length and clarity. Shayna: First of all, congratulations on launching your new product line - how exciting! Alex: It is! You know, I don't know what I'm getting myself into. Everyone is like, ‘oh you are doing CPG?’ I am! Shayna: You have a career as a cookbook author and a food influencer. So what was the genesis of this product line? Alex: It's been something that's been on my mind. I've always liked food products that just make dinner come to the … [Read more...] about How Cookbook Author And Instagram Influencer Alex Snodgrass Made The Leap Into CPG