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When David Cancel interviews potential candidates for engineering jobs at HubSpot, he brings a cup of water into the interview with him. At the end of the meeting, the chief product officer leaves the cup on the table and waits to see what the interviewee does with the garbage. If the person picks up the trash, he is probably a good fit for the job. If he doesn’t, that signals he probably wouldn’t work well on the team. advertisement advertisement Update: Cancel clarifies in a comment that he doesn’t ask the interviewee to clean up his trash, but his or her own garbage: “The cup/bottle/trash/etc that I watch if someone disposes of is their own trash not mine. It is the cup/bottle or food item that the interviewee had eaten/drank during the interview.” It might sound like an unfair trick or gimmick, but Cancel insists that it works. “I’ve tested it over 100 times at this point, and it has always turned out to be pretty accurate for … [Read more...] about HubSpot Reveals The Mind Tricks It Uses To See If You’re Right For A Job

We’ve created a trap for ourselves in the way we talk about leadership. advertisement advertisement This trap can warp our behavior, worsen our leadership, and set back the very goals we set out to achieve. It’s a trap built of words and mindsets that can be hard to break, but recognizing that trap is half the battle. The trap comes from the two different meanings of the word leadership: Leadership as a position On the one hand, leadership is a noun used to refer to a role and a position. It’s the people at the top of the organization, the ones who set the direction and keep the business on course. It’s the private offices and the big pay checks, something many of us aspire towards. The problem is that leadership as a position does not give the organization direction, ensure productivity, or even necessarily create good leaders. Those who rely on their position as the primary form of leadership are the ones who tell people what to do without … [Read more...] about Ignore The Impostors: This Is What Stellar Leadership Really Looks Like

I arrived at MillerCoors’s Chicago headquarters on a sultry summer day, the kind that makes you crave an icy beer. I was here to learn what lay behind Coors Light’s frosty themed advertising, and my PR handler ferried me along a well-organized tour of the marketing wing. advertisement advertisement I saw the “lab,” a windowed cell with aluminum bookshelves full of packages that employees brought in for inspiration: a sleek Sapporo can; a bright box of Tide; and more. I listened to boilerplate information from a Miller executive in the “Great Taste Room” (“Less Filling” is next door). But what I really hoped to find out was the question on the minds of the countless beer drinkers who’ve stared curiously at the Two-Stage Cold Activation bottles and cans that Coors released last year: How cold is super cold? “I can’t give you proprietary information,” a company rep stonewalled. MillerCoors did provide … [Read more...] about How Cold Is Coors Light’s Super Cold Beer?