Most days, the sun shines bright over the goldfields of Western Australia. But not every day—which matters if you’re trying to run a mine on solar power. Starting next year, the Agnew Gold Mine’s owners won’t have to worry about clouds interfering with production. By then, the Australian energy firm EDL intends to complete a local micro-grid, pairing renewables on sunny afternoons and windy nights with a backup system for calm periods and dusk. During those hours, industrial-strength batteries will switch on, providing seamless power until natural gas–driven turbines spin up to speed. The combined array will deliver 54MW of power—enough to power 10,000 homes (or several tons of ingots). advertisement “Until a few years ago, that would have all been diesel power,” says Keith Barker, executive general manager for technology at EDL. “But we’ve since introduced solar and wind into the mix to create what we call ‘hybrid … [Read more...] about Building the bridge to an all-renewable future
Shop owner future
This story originally appeared in March of this year. The topic was content marketing and the idea was to bring together a handful of industry experts and the voices of our audience in an interactive discussion. We kicked things off with questions for our experts but also incorporated questions from our audience in a rolling, day-long conversation. The results are below and bear a (long) read as the discussion digs in to one of the year’s biggest topics and one that will be on top of the marketing priority list next year. advertisement advertisement The idea of content marketing is nearly as old as the ad industry itself. But in the last several years, with the unprecedented opportunities afforded by digital production, publishing, and distribution tools, a growing number of brands have created a wider than ever array of content and still others say they intend to explore new content opportunities in the near future. By content, we mean everything from a Twitter feed, … [Read more...] about The Co.Create Virtual Panel: Brand Content
Ayton Performance’s headquarters, such as they are, currently consist of a garage on Long Island full of computers and electronic testing equipment. If you happened to wander in, nothing about the scene would convey the company’s line of work. “The only thing that would tell you,” says owner Ethan Bregman, “is the wall full of trophies.” advertisement advertisement His race car engine design firm has worked on cars that have won the 24 Hours of Daytona, the 24 Hours of Le Mans, and IndyCar races. Ayton has worked with the motor sports divisions of Honda, Porsche, GM, and McLaren, perfecting small auto parts that can make a big difference in a sport of seconds. Until now, though, the nearly 10-year-old company has never had a home quite befitting its identity as, well, not your average New York business. Bregman is finally building that shop, somewhat improbably, on a long-abandoned brownfield lot in the heart of Brooklyn. He purchased the … [Read more...] about Cleaning Up Polluted Land With … Race Cars?
The Mary Kay lady of the digital age may be a Wi-Fi hotspot. Just as the cosmetics company hawks eyeliner and lipgloss by incentivizing women to recruit their friends, so too a startup called Karma leverages its users as marketers for its Wi-Fi hub. advertisement The Wi-Fi device itself does the selling. When hotspot owners are out and about, anyone nearby can connect to their devices to use 100 megabytes of free data. In return for sharing their device, owners also receive 100 megabytes of free Wi-Fi (thus the name “Karma”). When moochers run out of free bytes, they can buy more Wi-Fi at the same flat rate the device owner pays and use it on any Karma Wi-Fi hotspot. If the moochers convert to device owners, they’ll start earning rewards for introducing others to the service. “Nobody is looking at the design of the product and technology as we have been doing,” Karma CEO Robert Gaal tells Fast Company. “Look what Box has done with storage and … [Read more...] about Karma’s Share-And-Save Wi-Fi Scheme Is The Digital Answer To Mary Kay
A little after noon today President Obama announced he’d hop on Twitter this afternoon and field queries about his “My2K” strategy to potentially prevent taxes going up by about $2,000 for middle class families. advertisement advertisement By 2pm, the designated #My2K hashtag was buzzing. During the chat, the president complimented a Twitter user’s purple hair and called out to the Chicago Bears. At the end of about 50 minutes, he encouraged Twitter users to “call, email, tweet your [Congress] Member” to share their views on the proposed “2K” tax hike. hey guys – this is barack.ready to answer your questions on fiscal cliff & #my2k.Let’s get started. -bo — The White House (@whitehouse) December 3, 2012 Photo of Pres Obama’s hands typing #My2k answers @ whitehouse: twitter.com/petesouza/stat… — petesouza (@petesouza) December 3, 2012 advertisement Here are the highlights from … [Read more...] about Obama Answers #My2K Questions On Twitter