Eddy Cue doesn’t look like a man in the midst of his toughest year in decades. Sporting an untucked apricot camp shirt and blue jeans over camouflage socks and a pair of blue leather racing shoes from Germany, Apple‘s SVP of Internet software and services pulls up a chair at one of the marble-topped tables outside Caffé Macs, the employee restaurant at the heart of Apple’s 23-year-old Cupertino campus. (The company will begin to move into its new “spaceship” HQ next year.) Cue dives right into telling me about his latest horror story: advertisement advertisement The collapse, two nights earlier, of his beloved Golden State Warriors in the NBA Finals, which Cue had the dismal pleasure of observing from a courtside seat. “Am I in mourning?” he asks of his team’s loss to LeBron James’s Cleveland Cavaliers. “You better believe it. I’m not watching ESPN, I haven’t gotten onto a sports website, I … [Read more...] about Playing The Long Game Inside Tim Cook’s Apple
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Even the most absent-minded smartphone user is probably aware that apps keep tabs on where they go. Many apps wouldn’t work without location data. But few realize just how often that location tracking is happening—even when it’s not necessary, even when their apps aren’t being used, and, increasingly, even when a user isn’t even carrying their phone. Tracking you across the map isn’t always about improving user experience, of course, but rather about better understanding who you are and what kind of advertising to show you. If, for instance, a company knows that you’ve just stepped foot in one of their stores, they might start targeting you with ads touting a sale. advertisement advertisement It’s hard to dispute the value of a good sale, but location tracking raises all sorts of privacy concerns. (Not to mention that using the GPS will drain your smartphone’s battery faster.) Should app makers know where we live, where … [Read more...] about How—And Why—Apple, Google, And Facebook Follow You Around In Real Life
“Healthcare is the biggest business in the world, and it is phenomenally broken,” says Peter Diamandis, cofounder of the X-Prize, Singularity University, and Health Longevity Inc. “So, do I think Apple and Google and Amazon can do a better job? A thousandfold.” advertisement advertisement In his upcoming book, The Future Is Faster Than You Think, which will hit bookshelves in late January 2020, Diamandis makes the case for why he believes big tech companies are going to be running healthcare by 2030. In December, he came to Fast Company’s offices to make the case for why Big Tech is the doctor of the future. “We’re going to see Apple and Amazon and Google and all the data-driven companies that are in our homes right now become our healthcare providers,” he says, referring to smart speakers such as Google’s Assistant, Amazon’s Alexa, and Apple’s HomePod. While many of these home voice assistants started … [Read more...] about Amazon and Apple will be our doctors in the future, says tech guru Peter Diamandis
If Steve Jobs’s life were staged as an opera, it would be a tragedy in three acts. And the titles would go something like this: Act I–The Founding of Apple Computer and the Invention of the PC Industry; Act II–The Wilderness Years; and Act III–A Triumphant Return and Tragic Demise. advertisement advertisement The first act would be a piquant comedy about the brashness of genius and the audacity of youth, abruptly turning ominous when our young hero is cast out of his own kingdom. The closing act would plumb the profound irony of a balding and domesticated high-tech rock star coming back to transform Apple far beyond even his own lofty expectations, only to fall mortally ill and then slowly, excruciatingly wither away, even as his original creation miraculously bulks up into the biggest digital dynamo of them all. Both acts are picaresque tales that end with asurge of deep pathos worthy of Shakespeare. But that second act–The Wilderness … [Read more...] about The Lost Steve Jobs Tapes
Recently I was told that a TEDx talk I gave was inspiring, courageous, beautiful, funny, but a little unconvincing. Good feedback overall, I thought. But what was most memorable about that review was that it didn’t come from a human. advertisement advertisement In his lab at the University of Tokyo, professor Toshihiko Yamasaki has developed a machine-learning system that runs sentiment analysis on a presenter’s words, voice, and tone. It then gives feedback by scoring the presentation against a database of how viewers have rated videos on TED.com. My speech was evaluated against the TED Talk archive, according to 14 separate categories Yamasaki has pinpointed, including how “courageous,” “long-winded,” and “jaw-dropping” it was. Yamasaki originally developed the system to give speakers an opportunity to receive objective feedback in order to improve their delivery. Though he admits he may have had a personal motive, too. … [Read more...] about Can These AI-Powered Tools Help You Perfect Your Next Presentation?