Even as the poster for Goop Lab set the Twitterverse aflame with satirical commentary today, Paltrow is leaning into her curated collection of questionable wellness claims. “Are you guys ready to go out in the field and make a ruckus?” Paltrow demands of her devotees in the trailer. … [Read more...] about Netflix and Sephora in the same day? What is Goop’s secret nonstick ingredient?
Today, ColourPop and Seed are major players in the makeup business (ColourPop has more than 4 million Instagram followers—four times as many as Revlon). Seed now acts as an incubator and venture-capital fund for a range of makeup companies. Its highest-profile brand is Kylie Jenner’s Kylie Cosmetics, and it produces lines for social media stars such as Jenn Im, Kathleen Lights, and Karrueche Tran. The company’s merchandise is developed and made on its 200,000-square-foot Oxnard, California, campus. On any given week, Laura says, there are at least 1,000 different products being manufactured across the enterprises. … [Read more...] about How ColourPop Is Putting A New Face On The Online Cosmetics Business