By Mathieu Rosemain and Gwénaëlle Barzic PARIS (Reuters) - France's Publicis <PUBP.PA> regained some footing in the third-quarter as the addition of new global clients pulled up sales in what remains a challenging market for traditional advertising groups. The world's third-biggest advertising company said net revenue rose 1.3 percent to about 2.20 billion euros (£1.93 billion), excluding the impact of acquisitions and foreign exchange, in line with market expectations. The performance represents a slight rebound from the unexpected drop in net revenue Publicis faced in the previous quarter because of poor results by the group's U.S. healthcare communications business. The bulk of the revenue loss was at the time blamed on Publicis Health Solutions (PHS), a subsidiary that provides sales resources to clients and which Publicis is now seeking to sell. "We have received several expressions of interest," Chief Executive Officer Arthur Sadoun said, referring to the … [Read more...] about Publicis regains some footing with third-quarter sales
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Does the increasingly global reach of the tech giants require a regulatory watchdog? Ruth Manielevitch, director of business development EMEA at Taptica, says YES. Even Mark Zuckerberg himself has admitted that some regulation of his industry is necessary. A regulatory watchdog would ensure that the activity of Facebook and other tech titans is scrutinised, to make it more transparent and regulate its market power, without stifling innovation. For this type of watchdog to have the opportunity to make a positive and measurable impact, it needs to have a global outlook. We’re seeing a shift in behaviour that means the global media market is no longer managed locally, or even nationally. In Europe, the introduction of GDPR and the growing appetite for enforcement reflects the change in attitudes towards these businesses. But this need for regulation is now expanding far further than the EU, with California, India, and Brazil all announcing similar guidelines to protect consumers. … [Read more...] about DEBATE: Does the increasingly global reach of the tech giants require a regulatory watchdog?
This morning, just under a year later, Sadoun took the stage at the Publicis-founded VivaTech conference in Paris to unveil long-awaited details about Marcel, beyond the ad lingo boilerplate of transformation, innovation, and breaking down silos. Well, sort of. There was still a lot of that, but also a walk-through of what the company is calling “Publicis in the palm of your hand.” Built with the help of Microsoft AI and the company’s own Publicis.Sapient, the new platform aims to connect all 80,000 Publicis employees, across 200 disciplines in 130 countries, to provide more seamless communication, collaboration, and anticipation of client needs. It’s currently being beta-tested by 100 employees, moving to 1,000 in the next few weeks, and the idea is to start the overall rollout in January, with a goal of having 80% of the company’s people connected by 2020. “When I announced this last year at Cannes, our industry was dancing, drinking, and … [Read more...] about Publicis unveils long-awaited details on new AI platform Marcel
Publicis Groupe Unveils MarcelMarcel to Accelerate the Transformation of Publicis Groupe from a Holding Company to an 80,000-Person Enterprise PlatformPublicis Groupe [Euronext Paris: FR0000130577, CAC 40] today unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation.Arthur Sadoun, Chairman & CEO, Publicis Groupe, said:"In June last year, Publicis Groupe announced the creation of Marcel, to connect our 80,000 employees and completely reinvent the way that we work, for ourselves and our clients.Since then, our industry has gone through unprecedented challenges, demonstrating that incremental change is not a solution. The need for reinvention is stronger than ever.At Publicis Groupe, we … [Read more...] about Publicis Groupe Unveils Marcel
BOSTON--(BUSINESS WIRE)--May 17, 2018--Publicis.Sapient, part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40] and the world’s most advanced digital transformation company, today announced a new partnership with leading robotic process automation (RPA) provider UiPath.With decades of mergers, acquisitions and IT investments, and siloed infrastructures, firms are struggling to evolve their operations to become more client-centric and react to rapidly changing market forces, driven by new technologies, enhanced client and consumer expectations.Numerous challenges have emerged, including incomplete upstream data feeds and a lack of interoperability between core systems, leading to multiple workarounds and manual processes that increase cost and risk of error. As a result, firms dedicate significant amounts of labor to perform repetitive, rule-based efforts, such as managing exceptions.As multiple industries transition to a digital world, RPA will become an inherent part of … [Read more...] about Publicis.Sapient Partners with Leading RPA Firm UiPath, Enabling Business Transformation Through Reduced Integration Overheads, Rapid ROI and Elimination of Manual Processes