advertisement advertisement advertisement Samsung and ad-free video platform Vimeo have partnered up on an original short film series on humanity’s relationship with technology. advertisement “Connected” is a series of 10 short films created by Vimeo-Staff-Picked filmmakers for Samsung through the Vimeo Brand Creative Fund . The filmmakers are Bradley Munkowitz , Celia Rowlson-Hall , Drew Christie , Larry Cohen , Greg Brunkalla , Kogonada , Matty Brown , Oh Yeah Wow/Caviar , Paul Trillo/AFOG Productions , and Variable . It’s a cool investment in film for Samsung, one with limited branding and input in the creative process. In the promo video, Rowlson-Hall says, “Anything I wanted to pitch, I could.” Cohen also makes a point of noting the level of creative freedom, saying, “Every time I would bring another person on board to work on this project, they would read the script and they’d be like, ‘This is for Samsung? They’re … [Read more...] about Samsung Teams With Vimeo For Short Film Series About Humans And Technology
advertisement advertisement advertisement Online identity has evolved tremendously over an extremely short period of time. Early on, your email address was your identity–you registered on a website, created a password, and maybe entered other details depending on the site, like your home address. Then came technologies like Microsoft Passport , which united online identity but, while a great idea, was too far ahead of its time to garner significant adoption. Eventually Facebook came to market and introduced the concept of social identity. advertisement advertisement Other platforms, including Twitter, LinkedIn, and Google followed suit, opening up their interfaces to third-party sites. Despite competition from these popular networks, Facebook is still the leading social identity provider , in part because it was first to market, and also because it adds the most value for users when they log into sites and apps through … [Read more...] about Why Apple Is Losing The War For Online Identity
advertisement advertisement advertisement advertisement advertisement A newspaper publisher in Philadelphia is giving a $99 tablet to customers who sign up for two-year subscriptions to its papers, and GameStop is planning a dedicated gaming tablet based on older hardware running Android–meanwhile it’s confidently and cheekily offering cash back for traded-in iPads, iPhones, and iPods. Tablets as marketing gimmicks: This, ladies and gents, is the side effect of the iPad’s continuing success in dominating the new portable computing genre. The tablet that the Philadelphia News Media company has chosen as a marketing “prize” for its newspaper PR effort is the Archos 10, which was selling for around $300 late in 2010, and currently goes for between around $160 to $230. It sports either Android 2.1 or 2.2, and has a 10-inch screen inside a pretty chunky case (at 12mm deep it’s nearly 50% fatter again than the iPad) but does … [Read more...] about The Unexpected iPad Effect: Android Tablets As A Marketing Commodity
advertisement advertisement advertisement advertisement advertisement Will the iPad push Apple to being the top portable computer maker? Depending on how you count a portable computational device, Apple could be poised to assume the top spot in selling portable computers in the next year or so. If you add up 40 million iPad shipments and 15 million MacBooks predicted in 2011, that beats HP’s predicted 50 million laptops by a nice round 5 million. In one year, iPad snags 1% of browser share around the whole world No matter if you think the iPad’s not equivalent to a laptop, it’s an incredible success. And it’s changed how the world uses computers: In just over a year of availability, the iPad has won 1% of total web browsing activity around the world, and 25% of U.S. mobile browsing. iPad 2 about to get big boost? advertisement iPad sales may be about to get a huge boost . (Or their PR already … [Read more...] about Will iPad 3 And iPhone 5 Come With App To Track Rumors Of iPad 4, iPhone 6?
advertisement advertisement advertisement A young woman lies in bed, staring into the camera, and calmly explains how “The Sleep app helps me establish a bedtime routine by silencing my phone.” The phone sinks into the duvet as if it were an ocean swell. The room’s light melts into dust. Then the entire room folds inside out to become a dreamy celestial void, but with more pillows. An angelic choir reaches a soft crescendo as she falls asleep amid a desert landscape of pillows. Then the tagline: “The future of health is on your wrist.” advertisement This is the newest ad for the Apple Watch, and it’s accompanied by two more, equally calm, confident spots reminding us of the product’s magical powers. Er, I mean tech prowess. An older gentleman takes his own EKG anywhere he damn pleases, from the fishing boat to the movie theater. Maybe he’s dreaming of our post-COVID-19 future. Then there’s another young woman swimming in the open ocean amid the … [Read more...] about These new Apple Watch ads are incredibly creepy