How artificial intelligence can make your team more human. Alp Mimaroglu Published 1:30 pm CDT, Thursday, August 22, 2019 Photo: Baona | Getty Images Photo: Baona | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Baona | Getty Images The Real Reason Sales and Marketing Teams Use AI 1 / 1 Back to Gallery Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University's Keller Center for Research? The problem with cold calling is that it lacks a personal touch. Most of the time, the sales rep doesn’t offer anything the customer wants, because they don’t know what they want. You may not … [Read more...] about The Real Reason Sales and Marketing Teams Use AI
Sales enablement marketing
Was your branded, Instagrammable pop-up worth it? Your CMO wants to know. Tiffany Delmore Published 7:30 am CDT, Wednesday, April 3, 2019 Photo: Klaus Vedfelt | Getty Images Photo: Klaus Vedfelt | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Klaus Vedfelt | Getty Images Do Your Experiential Marketing Moves Produce Enough ROI? 1 / 1 Back to Gallery Why watch a show about the Texas Rangers who caught Bonnie and Clyde when you could track down the infamous couple yourself? Netflix hopes you’ll do both. At SXSW in March, festival attendees were able to join the hunt at Netflix’s experiential feature for its upcoming show “The … [Read more...] about Do Your Experiential Marketing Moves Produce Enough ROI?
By David Streitfeld The New York Times Don Clark Mon., Feb. 4, 2019 SAN FRANCISCO—Don’t look now: Storm clouds are gathering over tech. Chinese consumers have pulled back their spending, blowing a $9 billion (U.S.) hole in Apple’s recent quarterly revenue. China was again a culprit when Nvidia warned last month that its revenue would come in 20 per cent below expectations, though the graphics chipmaker also blamed slack demand from bitcoin miners and cloud data centres. Intel, the big chipmaker, cited intensifying “trade and macro concerns” for financial results in January that did not meet expectations. And Samsung, another semiconductor powerhouse, said sales plunged 10 per cent in the fourth quarter because of weakening demand for its memory chips from data centres and smartphones. China, smartphones, bitcoin and cloud computing have been among the major drivers of the long tech boom, which in turn has powered the global economy … [Read more...] about Tech sector turns wary as ‘chip dip’ hurts sales
Sections SEARCH Skip to content Skip to site index Business Subscribe Log In Log In Today’s Paper Business | Lester Wunderman, Father of Direct Marketing, Dies at 98 Supported by ByRobert D. McFadden Jan. 14, 2019 Lester Wunderman, the advertising executive credited with pioneering the hugely successful modern techniques of direct marketing, with sales pitches aimed at targeted prospective customers in their homes and geared to their interests or characteristics, died on Wednesday at his home in Manhattan. He was 98. A spokeswoman for his agency, the Wunderman Group, confirmed the death on Monday. The chairman emeritus and co-founder of what became the world’s largest direct-marketing ad agency, Mr. Wunderman never graduated from college, had no formal training in advertising and got into the mail-order business on a two-for-one offer: one salary split between him and his brother. It proved to be a big … [Read more...] about Lester Wunderman, Father of Direct Marketing, Dies at 98
Jakarta, (ANTARA News) - Economic diplomacy has become one of the priorities of the Indonesian foreign policy by boosting the country's economic and trade cooperation with African, Central, and South American countries, Foreign Minister Retno L. P. Marsudi stated. In her annual press statement here on Wednesday, the minister noted that one of the endeavors that Indonesia had made to strengthen its cooperation with the new markets in Africa was the convening of the Indonesia-Africa Forum in early 2018. As a result, related parties signed a business agreement worth over US$586 million and a business announcement worth some $1.3 billion, she remarked, adding that Indonesia had also attempted to focus on the new markets in Central and South America. The endeavor had enabled Indonesia to boost its trade cooperation with countries in Central and South America, including Cuba and Ecuador, with an increase of above 100 percent, Marsudi said. Indonesia`s economic and trade cooperation with … [Read more...] about Economic diplomacy prioritized to expand Indonesia’s export markets: Foreign Minister