Customer acquisition is a major priority for most startups, but that doesn’t mean that you have to do everything by hand. advertisement advertisement Adding any of the following tools to the various stages of your company’s acquisition process can help you ramp up your client base as quickly and efficiently as possible: Amazon S3 One of the first priorities of any good customer acquisition program must be to ensure that all online resources are available whenever clients are ready to purchase. If there’s a chance that a single TechCrunch mention might take your website down due to load or bandwidth issues, you need to invest in tools like Amazon’s Simple Storage Solution (S3) to host your site’s web applications or media files. Cost: Prices range from $0.010-$0.085 dollars/GB of stored data Sprout Social According to research by Lithium Technologies, 53% of customers who ask a brand a question on Twitter expect a response within an hour. … [Read more...] about 7 Customer Acquisition Apps To Add To Your Arsenal
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All last year, problematic weather conditions in Latin America put coffee crops in jeopardy. Mounting temperatures there are thought to have brought on one of the worst recent outbreaks of a disease called coffee rust, which kills the leaves of coffee plants. Guatemala has declared a state of emergency in light of the outbreak, and in Brazil, drought has severely reduced output, increasing coffee prices so much that Starbucks has talked about stopping buying Arabica beans for a foreseen period. advertisement advertisement Most of these coffee producers reside in rural areas, with little access to information that could help them manage their businesses better. What if there was a way for small coffee producers to have up-to-the-minute information on climate trends, advice on sustainable farming practices, or coffee market conditions? Three organizations, the National Federation of Coffee Growers of Columbia, SAP, and a U.K. startup called WeatherSafe, are now getting data … [Read more...] about How Mobile Apps For Farmers Could Help Fight Rising Coffee Prices
I arrived at MillerCoors’s Chicago headquarters on a sultry summer day, the kind that makes you crave an icy beer. I was here to learn what lay behind Coors Light’s frosty themed advertising, and my PR handler ferried me along a well-organized tour of the marketing wing. advertisement advertisement I saw the “lab,” a windowed cell with aluminum bookshelves full of packages that employees brought in for inspiration: a sleek Sapporo can; a bright box of Tide; and more. I listened to boilerplate information from a Miller executive in the “Great Taste Room” (“Less Filling” is next door). But what I really hoped to find out was the question on the minds of the countless beer drinkers who’ve stared curiously at the Two-Stage Cold Activation bottles and cans that Coors released last year: How cold is super cold? “I can’t give you proprietary information,” a company rep stonewalled. MillerCoors did provide … [Read more...] about How Cold Is Coors Light’s Super Cold Beer?