Most Americans know two Australians. Paul Hogan and Steve Irwin. It’s more than three decades since Hoges took on the world in Crocodile Dundee, a film that cost $A8.8 million. It went on to become the highest grossing Australian film of all time, pulling in more than $410 million at the box office and producing a generation who grew up saying “that’s not a knife, THIS is a knife”. Now Tourism Australia is hoping for a similar pay off, investing $36 million in an audacious marketing campaign based around a supposed Crocodile Dundee movie sequel revealed at this year’s Super Bowl. The organisation is aiming to increase the annual spend by American tourists in Australia by $2.3 billion within three years. A who’s who of Australian acting royalty, from Chris Hemsworth and Hugh Jackman to Margot Robbie and Russell Crowe, got behind the campaign to support their country. The project was 12 months in the making for Tourism Australian CEO John … [Read more...] about ‘I met Hoges for coffee behind a nursery’: The inside story of how Tourism Australia wowed the world with its Crocodile Dundee Super Bowl ad
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PHOTO CREDIT: Getty Images Maybe you remember the XFL, Vince McMahon's failed attempt to launch a competitor to the NFL. Maybe you remember the black-and-red branding. Maybe you remember "the scramble," a pre-game coin competition where officials put the ball on the ground and let a player from each team scramble for it to determine who received the kickoff option. And while you probably don't remember Rod Smart, you likely do remember his nickname: "He Hate Me." Or maybe you haven't thought about the XFL for years. But Vince McMahon has. In an ESPN 30 for 30 documentary about the XFL, McMahon says, when asked about whether he would like to try again, "Yes, I do. I don't know what it would be. I don't know if it's going to be another XFL or what it may be or how different I would make it. ... I don't know what else we would do that the NFL isn't doing now. But I'm sure we would find a way." Apparently he has found a way. McMahon officially unveiled plans to fund a re-launched XFL … [Read more...] about This New Football League Will Make Every Player Stand for the National Anthem (and Won’t Have Cheerleaders)
“Kabukicho,” he said. “The hotel my company booked is in Kabukicho.” That seemed a little strange to me. You might call Kabukicho the red-light district in Tokyo. Hostess bars, nightclubs, street prostitutes — not an environment where I would have expected a classic hotel chain. When we turned the corner and I saw our hotel, it was clear to me. It had no windows, and the prices were calculated in hours. My friend’s company had accidentally booked a Love Hotel for us. Now, a Love Hotel isn’t as disreputable as you might think it is — okay, except for the whirlpool with pink lighting and the plush slippers. It is an important part of everyday Japanese culture. Young lovers who still live with their parents, married couples whose homes lack privacy, or even people having affairs meet in these hourly hotels to let go of their inhibitions. From 2010 to 2011 I studied at a university in Japan and got to know the strange relationship Japanese … [Read more...] about Living in Japan for a year, I saw reasons for its ‘demographic time bomb’ everywhere — and now I’m seeing the same troubling signs at home
PHOTO CREDIT: Getty Images Editor's note: Inc.com columnist Alison Green answers questions about workplace and management issues -- everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor. How can I stop myself from focusing on the aspects of a job I know I won't be good at? The organization has contacted me for an interview, which means they think I'm qualified. But I'm scared they're going to smell my fear -- fear that they're interviewing someone for a public-facing position who really would prefer hiding in a back room and being behind the scenes. There are many detail-oriented parts of the job that I know I'd be good at, like proofreading documents, doing social media, and putting together promotional materials like flyers and newsletters. It's just the reception and customer service part that I'm scared of. I wouldn't really say I'm a people person. I'm pretty introverted, and though no one would say I'm unfriendly or … [Read more...] about I Might Not Be Good at the Job I’m Interviewing For
For years people have been telling me to stop shouting from the side-lines and get myself, and all my opinions, into politics.I won’t say I haven’t been tempted, because some days my frustration meter goes way off the scale. But then I get speaking to members of parliament, decent people, who got into the game for all the right reasons, and I discovered they are usually feeling just as frustrated and powerless to make changes as me. So I end up thinking - why bother? If these well-spoken, highly educated individuals can’t do anything, what the hell can a plumber like me achieve?Well my thinking has changed and the reason behind it is that I have come to the opinion that my city of London, and its people, are being disgracefully neglected by the Government, and it’s got to stop. We are now experiencing a backlash against our great capital and its inhabitants, the first example being what happened in June 2016, and somebody has to stand up … [Read more...] about Charlie Mullins: For years people have been telling me to ‘Put up or shut up’ so I’m running for London Mayor!