Virtually all of the features in the trip tracker are larger than the previous design, too: font size is increased; the driver’s license plate information is 70% larger; and the entire informational card at the bottom of the screen is 32% bigger. The “arriving now information card,” as Kancharla calls it, will zoom in on the driver’s pertinent info such as name, rating, and license number, too. The redesign also provides additional instructions for meeting your driver in big public spaces like airports or event venues via a drop-down menu, similar to other wayfinding apps. Like the iconography and glyphs the Uber team found in international airports, all the updates were meant to achieve a sense of universal simplicity at-a-glance; saying more with less. … [Read more...] about Uber’s redesigned app has an unlikely inspiration: Public transit
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Then we asked them to fill out a scaled survey rating the experience in terms of how likely they’d be to return to the business and how they felt about the tip request. In the third study, we also asked participants to select how much they’d tip and and how they’d rate the service on Yelp. … [Read more...] about Tech was supposed to fix tipping. So why are we more confused than ever?