Share to Twitter Share to Linkedin For any retailer focused on e-commerce, giving customers the ability to shop through a mobile app offers a quick route to increased sales. M-commerce sales in the US alone exceeded $360 billion last year according to Statista, and are expected to reach $710 billion by 2025. By some estimates, consumers browsing a retailer’s products via a mobile app are three times’ more likely to make a sale than consumers checking it out online. However, there’s a problem. Designing, launching and maintaining a mobile app can be time-consuming and expensive, particularly in a market where there is a severe shortage of skilled software engineers. Enter Appbrew , a Californian start-up that is today announcing a $2 million seed funding round – it says it can help retailers get mobile apps up and running more quickly and easily. “Retailers lack access to high-quality engineering talent and the cost of maintaining a mobile app can be very … [Read more...] about Appbrew Promises Retailers A Shortcut To Sales Via Mobile Apps