advertisement advertisement Fast Company is traveling with LinkedIn cofounder Reid Hoffman (above, center) as part of “Silicon Valley Comes to the UK” (SVC2UK) this week. In part two of our interview with him (part one is here), Hoffman talks about how big data is going to give Groupon a competitive advantage in the deals space, why he wrote a book called The Start-Up of You, and why he’s only checked the LinkedIn stock price a handful of times since the company went public in May. FAST COMPANY: One of the themes you’ve started talking a lot about this year–and you’ll be doing a talk about at SVC2UK this year–is big data. Why focus on this now? REID HOFFMAN: Because of Web 2.0 [the explosion of social networks and consumer participation in the web] and the increasing number of sensors, there’s all this data. With these massive amounts of highly semantically indexed data, that’s indexed around people and places and … [Read more...] about LinkedIn’s Reid Hoffman On Groupon’s Big Advantage: Big Data
Risks under big top
What do Adele, the British chanteuse so ubiquitous she inspired a Saturday Night Live skit, and Tyler, the Creator, an L.A. rapper fond of rhymes about rape and murder, have in common? Their label, XL Recordings. advertisement advertisement Founded independently in London in 1989, XL, which originally made its name with releases for ravers and techno fans, has become one of the world’s leading labels, on the strength of a roster with no apparent allegiances to genre or even commercial potential. In fact, if there’s something most XL artists–Vampire Weekend, The xx, M.I.A, Thom Yorke, and others–share, it’s a resolute insistence on individuality. That, plus awards and critical accolades. (Adele, in addition to selling as many as 11 million albums worldwide, won two Grammys in 2009, and The xx claimed Britain’s Mercury Prize.) The stable should only grow in 2012. While label heads are cautious about growth and choosy about their … [Read more...] about XL Recordings, Where Small Is The New Big
What’s the secret to creating lasting social change? The answer is simple, really, as urban design specialist Chelina Odbert told me at a social entrepreneurship bootcamp this summer in New York City: All you have to do is show up twice. So who better to deliver social change than corporations with unmatched resources and global distribution networks? advertisement advertisement There’s a “lost tribe” of social innovators embedded in corporate America, building better business from the inside out. Ashoka and Accenture have joined together to find them, fund them and change the way the world does business. Meaningful Partnerships During the school year, nearly 20 million students nationwide receive subsidized school meals. Unfortunately, this nutritional safety net breaks down during the summer. Transportation issues prevent many youth from reaching traditional food service sites like churches and community centers. Fewer than 10% of eligible kids get … [Read more...] about How Intrapreneurs Are Building Better Businesses From The Inside
This story originally appeared in March of this year. The topic was content marketing and the idea was to bring together a handful of industry experts and the voices of our audience in an interactive discussion. We kicked things off with questions for our experts but also incorporated questions from our audience in a rolling, day-long conversation. The results are below and bear a (long) read as the discussion digs in to one of the year’s biggest topics and one that will be on top of the marketing priority list next year. advertisement advertisement The idea of content marketing is nearly as old as the ad industry itself. But in the last several years, with the unprecedented opportunities afforded by digital production, publishing, and distribution tools, a growing number of brands have created a wider than ever array of content and still others say they intend to explore new content opportunities in the near future. By content, we mean everything from a Twitter feed, … [Read more...] about The Co.Create Virtual Panel: Brand Content
Harnessing the power of crowdsourcing, viral branding, and service outreach has propelled the notion of the “extended enterprise” into high gear in a hyper-connected global world where ideas and information are shared instantly and constantly. The term “extended enterprise” was coined in the 1990s at the Chrysler Corporation to explain the necessities to extend collaborative relationships between internal and external organizations. advertisement advertisement Today, this extension reaches further than anyone could have imagined just a couple decades ago. The consumerization of technology, communication and connectivity allows any enterprise to reach out to anyone anywhere in the world at any time. Evidence of the growing extended enterprise can be found in any industry or initiative. Consider the following two examples: As soon as news of the deaths, devastation and destruction caused by Hurricane Sandy hit, relief efforts flooded social media … [Read more...] about Is Crowdsourcing The Right Choice For Your Business?