These five questions can help you assess whether your systems and processes are optimized for this year's spikes in order volumes. Jan Arendtsz Published 12:30 pm CST, Monday, December 17, 2018 Photo: Hero Images | Getty Images Photo: Hero Images | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Hero Images | Getty Images Did You Do All You Could to Prepare Your Online Company for This Peak Selling Season? 1 / 1 Back to Gallery Traditionally, preparing for the holiday rush has meant sprucing up your store's front window, stocking up on inventory and bringing on seasonal staff to handle the throng of customers that begins in mid-November and doesn't let up until after … [Read more...] about Did You Do All You Could to Prepare Your Online Company for This Peak Selling Season?
Retail selling techniques
Register for our free newsletter CHRISTMAS is coming – but it seems many shoppers have pressed pause on their spending. The British Retail Consortium (BRC) and KPMG recently found the “golden quarter” – the all-important final three months of the year for retailers when customers splash out for Christmas – has got off to a fairly flat start so far. The report said consumers were waiting for their pick of the sales to splash out. It’s easy to get carried away in the frenzy as retailers slash their prices. So if you’re worried about your wallet, here are some handy Christmas shopping survival tips from James Walker, founder of consumer help website Resolver: Be a cynic If you see something that looks like a bargain, go to the manufacturer’s website and look at the recommended retail price. Bear in mind that items often sell for less than this all year round. Some websites also have price comparisons, if you search for particular items. … [Read more...] about Money: Retail survival tips to help you shop with confidence this Christmas
0 Have your say Retail and hospitality is one of the city’s largest employment sectors and is set to boom further still over the coming years. However, businesses from shops to hotels have concerns about their own staff and future success due to the lack of skills and training opportunities in the sector. So, Leeds is leading the way and has created ‘Ambition’ – a retail and hospitality training centre based at City Exchange and very much driven by the needs of local businesses from global and high-street chains to independents.It is funded by LeedsBID and Leeds City Council and works with Leeds City College, Leeds Becket University and The Source at Meadowhall in Sheffield – the organisations which carry out the training.Ambition manager Dianne Wainwright said: “We want to deliver the education and training by bringing businesses and education providers together so training is fit for purpose and meets the needs of the … [Read more...] about Leed’s ambition to boost retail and hospitality skills in drive to love the high street
Click here to download this report in PDF. The amount of data being collected and the ability to analyse it and provide more targeted customer propositions and better understand the drivers of value are key trends reshaping the future of retail. Retailers need to understand how to analyse the data collected to get a better understanding of their customers. This report looks in depth at what customers value, how they think about data and how retailers can use data to better manage customer engagement and pricing. While price might still be important, customers today also value convenience, speed of delivery and personalisation. Retailers need to know which factors different customers value the most and how to deliver them that value. Price is still key because it is more transparent, especially now that consumers can shop anywhere, anytime. Price transparency remains a critical element of the value mix, but needs to be considered alongside other values including customer satisfaction … [Read more...] about REPORT: Data and value in modern retail
You’ve probably never thought twice about consumer promotions – things like Buy One Get One Free (BOGOF), discount coupons, competitions, and prize draws. They’re just another marketing trick to push more products, right? But when you think about it, promotions are kind of odd. Selling two for the price of one means that a company is cutting its profit margin in half, and running a prize giveaway can be very expensive. So what’s the benefit? To find out, I sit down with the expert, Chris Baldwin, director of consumer promotions and loyalty at Sodexo Engage, which specialists in employee and consumer engagement. Read more: Retail sales growth slumps after bumper summer Baldwin has years of experience working with brands and advertising agencies to help plan and execute consumer promotions. He ticks off some of the reasons for the promotions that we see on the shelves everyday. First, a brand might run a promotion simply to drive an uplift in sales, but it may … [Read more...] about The clever science behind consumer promotions at retailers and supermarkets