In the 21st Century, if theres one thing that’s joined the pantheon of annoying teen behavior–along with sex, drugs, rock n’ roll–it’s smartphone use. The texting, the sexting, the emoji-speak, the Snapchats. “Put your phone down” is the new “Get off my lawn.” For a new holiday spot, AT&T is actually encouraging people to give the present of being present by putting down the phones. The new ad, by agency BBDO and directed by Jonathan Dayton and Valerie Faris (Little Miss Sunshine), follows one family’s Christmas adventures and the phone-obsessed teen among them. But in the end, the festive spirit wins out over checking that Instagram feed yet again. “We constantly look for signals of human behavior in the marketplace–it drives insights on what might be next for our products and services,” says Valerie Vargas, vice president of advertising and communications for AT&T. “Recently, we noticed that … [Read more...] about AT&T Wants You To Give The Gift Of Putting Down Your Damn Phone This Christmas
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Peter Landesman is used to tackling tough subjects. The former New York Times Magazine journalist has written about everything from Russian arms traffickers to genocide in Rwanda. So perhaps it’s not surprising that he sounds non-plussed when he talks about doling out some harsh blows to the NFL in his new film, Concussion. Based on a true story, the film stars Will Smith as Dr. Bennet Omalu, a forensic pathologist who first diagnoses C.T.E., a degenerative brain disease linked to repeated head blows, in 2005. Omalu discovered several cases of C.T.E.-amongst former NFL players whom he performed autopsies on, a number of whom had ended their lives in suicide. He, and the film, attack the NFL for initially denying any connection between C.T.E. and football players, and trying to discredit Omalu’s findings. advertisement advertisement “[NFL commissioner] Roger Goodell doesn’t really worry me that much,” say Landesman, who wrote and directed the … [Read more...] about How Writer/Director Peter Landesman Took on the NFL With ‘Concussion’
Somewhere in the universe, there is a shelf of neatly organized books with titles made of nonsense. One of these books contains 410 pages of uncapitalized English words strung together in no intelligible order. On page 26 of this particular book, about halfway down, bookended between “holons” and “linkman“, is a 26-word couplet that my 4-year-old daughter will attempt to recite in her preschool’s Christmas pageant. Somewhere else, on a different shelf, is another book: this one contains a precise transcription, down to the syllable, of how my daughter will adorably mangle those 26 words onstage when her cue arrives. advertisement advertisement If this scenario sounds familiar, it’s because the 20th-century Argentine author Jorge Luis Borges imagined it in his mindbending short story “The Library of Babel”: The universe (which others call the Library) is composed of an indefinite and perhaps infinite number of hexagonal … [Read more...] about How Do You Design A UX For Infinity?
“How about this, it’s fucking Christmas, and your whole family goes on vacation and they forget their eight-year-old fucking son.” advertisement advertisement Sound familiar? If you said it sounds like a (salty) adult’s retelling of the plot line of Home Alone, you’re getting warm. It’s actually Macaulay Culkin himself who’s doing the retelling, playing the grown-up version of Kevin McCallister in a new digital series :DRYVRS, created, written by, and starring Jack Dishel. In the episode that debuted this week, “Just Me in the House by Myself,” Culkin is just one of the drivers that Dishel meets using ride-sharing apps. In an immediate twist, Culkin confesses he doesn’t actually know how to drive, he’s just taking over for his wife who’s done “too much blow” the night before. Dishel takes the wheel while Culkin rides shotgun. The two strike up an uneasy conversation prompted by Dishel’s … [Read more...] about Inside :DRYVRS, The Digital Series That Brought Macaulay Culkin Back to “Home Alone”
“Over here we have some mint, romaine lettuce, there’s basil in the back there, chives are coming, flat-leaf parsley…” advertisement advertisement Jimmy Ng, program director of The Growing Experience, an urban farm in Long Beach, California, is showing me the results of an “aquaponics” system that is helping his crops survive the brutal drought that has persisted here for four years. Not only has there been a lack of precipitation in California, but the weather has been wildly unpredictable. On the day I meet Ng in early October, it’s blisteringly hot–the thermometer’s pushing well past 90–making a stack of newly picked pumpkins look strangely out of place. The heat also makes it difficult to stand for too long inside the greenhouse where Ng is explaining how a 600-gallon tub filled with tilapia and goldfish, and 175 white, metal towers have miraculously produced the plethora of green produce. Ng points to a white, … [Read more...] about This Californian Urban Farm Is A Glimpse Into The Future Of Agriculture