The job history of “Social Media Manager” is not a long one. Depending on the brand, the job description could range from doing customer service to creative writing to everything in between. On one side of the Mr. Peanut Death Threat Debate™ are those that see the real human behind the fictional character’s account as a 21st-century customer-service rep, and tossing death threats at them is the social media equivalent to screaming obscenities at a call-center employee who just happens to answer the phone on the day you’ve chosen to aim some seething rage at your cable company or least favorite airline. The impact of call-center abuse is well-documented (anxiety, depression, stress), and the United Steelworkers Union actually created an ad campaign around it in 2016. … [Read more...] about You know someone crossed a line when people are defending Brand Twitter
Rep eric swalwell
Once a business has created an image for itself, it can be hard to shake. (When I told my wife I was going to visit GoDaddy, she immediately asked if I’d get to meet Danica Patrick, the NASCAR and IndyCar driver and one-time star of racy GoDaddy TV ads who made a toned-down comeback in 2018 but is not currently a spokesperson.) Still, GoDaddy seems committed to its new, more humane branding. And unlike the company’s original attention-grabbing tactics, it’s not a gimmick that will inevitably run its course. … [Read more...] about GoDaddy’s new logo gets out of the way. Here’s why that’s good
By 8:10, the head of the Hawaiian Emergency Management Agency had confirmed with U.S. Pacific Command that the alert was false–but that didn’t stop it from remaining in place for an agonizing 38 minutes. In the interim before a follow-up correction alert was issued, Hawaii’s representatives took to social media to inform citizens. Senators Tulsi Gabbard and Brian Schatz tweeted that it was a false alarm, while Hawaii’s governor, David Ige, spent 15 minutes struggling to remember his Twitter password before tweeting his own reassurance. At 8:45, Ige announced that someone had “pushed the wrong button” during an employee shift change, while the White House gave a contradictory explanation that the alert was an “emergency management exercise.” … [Read more...] about Could False Alerts and Fake News Start A Nuclear War?
I would like to extend a personal thank you to the editors and writers who have been the lifeblood of Co.Create since its start. You will all remain a vital part of our mission going forward…you’ll just have to get used to looking for your stuff under a different URL. But it’s there. And it’s cherished and appreciated. … [Read more...] about A Message To Our Readers
Kelly is a former NASA astronaut perhaps best known for his participation in the space agency’s “twins study,” where he remained on Earth while his twin brother, Scott Kelly, spent a year on the International Space Station. The study let scientists compare the two brothers after their year in the drastically different circumstances. Prior to that, Kelly made multiple voyages to space of his own, including serving as commander of the space shuttles Discovery and Endeavour on some missions. Kelly also served in the Navy, including during Desert Storm, and was technically on loan to NASA from the Navy during his time with the space program. (McSally served in the Air Force, where she was the first female pilot to fly in combat and retired as a colonel.) Kelly is married to former Rep. Gabby Giffords, who resigned from Congress after sustaining a brain injury when she was shot during a scheduled appearance. Kelly and Giffords have since launched an organization calling … [Read more...] about What to know about Mark Kelly, the former NASA astronaut taking on CNN hater Martha McSally