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Share to Twitter Share to Linkedin Raviteja Dodda (Ravi) is the cofounder and CEO of MoEngage , an insights-led customer engagement platform. In the early days of personalization technology, marketers considered it a victory if their email campaigns used the customer’s first name. Today, the bar is much higher. Customers expect a certain level of personalization in every interaction with brands. The strategic use of customer data is essential for achieving personalization, and 90% of today’s marketers say they are leveraging analytics to create a better customer experience. However, as Gartner notes, 63% of marketers are still having trouble with delivering personalized experiences to their satisfaction. So, what’s the disconnect? It comes down to the ability to turn data into action. That only comes with insights. Analytics vs. Insights: What’s the difference? These words, “analytics” and “insights,” are often used interchangeably, … [Read more...] about How To Get Marketing Personalization Right With Deeper Insights

Share to Twitter Share to Linkedin Bottom Line: Manufacturers are achieving only 40% of their potential because they’re spending too much valuable time manually updating inventory control, production reporting, and pricing reports, when their competitors using real-time data are busy winning deals and planning next-generation real-time factories Manual Reporting Creates Mediocre Results Relying only on manually-produced reports, manufacturers are able to use at best 40% of their production capacity based on interviews and plant visits completed in the last six months. The pace of sales cycles, competitors, and pricing decisions, all driven by buyer’s compressed timeframes for making purchasing decisions, is a primary factor. A second factor is the volume of data a typical manufacturer produces in a given day of operations. Relying entirely on manual updates to reports, spreadsheets and schedules isn’t fast enough to capture and capitalize on all … [Read more...] about Real-Time Data Is The Future Of Smart Manufacturing

Most Manufacturers Say They’ll Continue Hiking Prices Into 2023 As Inflation Persists. Inflation has been rising, and if the expectations of manufacturing CEOs is an indication, it’s not going to let up soon. In a recent poll by Forbes, Xometry and Zogby, 87% of them said they’ll hike prices in 2023. The poll of 150 manufacturing CEOs surveyed in late August found that nearly half of companies (45%) had passed on the costs of inflation to customers today, while 38% said they had avoided doing so and 17% said their companies absorbed the costs despite the financial hit. With inflation running above 8% in August, the vast majority of executives polled who had passed on the costs of inflation (80%) said that they increased their prices between 5% and 15%. And 12% of them said they hiked prices between 15% and 20%. Those price increases had an impact. More than half (55%) said they had lost customers over the past year due to price increases, while nearly one in five (19%) … [Read more...] about Vast Majority Of Manufacturers Plan Price Increases In 2023, According To New Poll By Forbes, Xometry And Zogby

- A + A KUALA LUMPUR (Sept 29): Automated manufacturing solutions provider ECA Integrated Solution Bhd has inked an underwriting agreement with UOB Kay Hian Securities (M) Sdn Bhd in conjunction with its initial public offering (IPO) on the ACE Market of Bursa Malaysia Securities. In a statement, the group said its IPO encompasses a public issuance of 150 million new shares (representing 26% of its enlarged share capital) as well as an offer for sale of 48 million existing shares (representing 8.3% of the enlarged shares by way of private placement to selected investors). Of the 150 million new shares, 28.9 million shares will be made available to the Malaysian public via balloting; 14.4 million shares to its eligible directors, employees, and persons who have contributed to the group; while the remaining 106.7 million shares will be reserved for selected investors by way of private placement. ECA Integrated is principally engaged in the provision of integrated … [Read more...] about ECA Integrated taps UOB Kay Hian Securities to underwrite ACE Market debut

Share to Twitter Share to Linkedin When one thinks of a wheelchair user, one of the first things that understandably comes to mind is a person without adequate use of their legs for ambulation. However, it’s easy to forget about the many thousands of people around the world who, additionally, have severely limited upper limb function. This can result from a range of diseases and conditions such as spinal cord injuries above the C5/C6 vertebrae, ALS (motor neuron disease), Duchenne Muscular Dystrophy, stroke, Spinal Muscular Atrophy and Spina Bifida to name but a few. For these patients, operating an electric wheelchair in a conventional manner using a small joystick by the side of their chair is highly problematic due to limited hand movement. Often, the only options available to these individuals are complete reliance on others, or clunky, cosmetically undesirable and difficult to install and actuate steering systems that are operated using the … [Read more...] about Munevo: A Novel Way To Operate An Electric Wheelchair Using Google Smart Glasses

Share to Twitter Share to Linkedin Mystery gas leaks detected on Tuesday at the undersea Nord Stream pipelines from Russia to Germany has led to lots of speculation. Only Russia has come out to discuss the damage, and their partners — Germany’s Wintershall and France’s Engie— have yet to speak on the subject. Wintershall’s last press release is dated September 8. They were partners in both Nord Stream I and Nord Stream II. Engie’s last press release is dated September 21, only it is on Europe’s favorite topic when it comes to energy: decarbonization. E.On from the U.K., another Nord Stream owner, is also quiet so far. Nothing has been updated on their corporate website as of Wednesday. Mostly all of the big European energy companies are moving ahead with Brussels’ plan to build a post-fossil fuels Europe. Nord Stream II’s website was taken down, allegedly due to hacks. The company, which was roughly 53% owned by Gazprom at the time of … [Read more...] about Nord Stream’s European Partners Quiet On Pipeline Damage