advertisement advertisement Advertising Age), announced that Alex Bogusky, perhaps the most influential figure in American advertising today, has resigned from MDC. The announcement, in the form of an innocuous press release, shocked the ad world. Indeed, Bogusky told me this morning, “I have severed all ties with MDC and Crispin.” Elvis has left the ad business. Bogusky, whom I first wrote about for Fast Company’s June 2008 cover story, has built Crispin in his image and seemed inextricably entwined with the agency. But he has been edging away from advertising for some time. Five months ago he left his full-time post at Crispin for a part-time job as “Chief Creative Insurgent” of MDC. The announcement of that move was barely a whisper. When I visited him a couple of weeks ago in Boulder, Colorado, Bogusky told me, “There was no going away party, no gold watch ceremony. It would have freaked people out.” But he also told me that he … [Read more...] about Alex Bogusky, Advertising’s Elvis, Tells Fast Company Why He Quit MDC and the Ad Biz
Editor’s Note: This story is part of our feature, “Secrets of 13 of the most productive people.” See the complete 2018 list here. advertisement advertisement No room in your day for exercise, networking, volunteering, reading, meditating, or any of the other priorities that keep getting bumped from your to-do list? A time-management expert demonstrates how easy it can be to liberate minutes, if not hours, from tight schedules. Yes, even yours. 6:30 a.m. Quit the snooze button: Get up right away. Thirty minutes of margin gives you enough time to run on a treadmill (or outside!) 7:15 a.m. Meditate/pray/count your blessings in the shower: Most people let their minds wander in there anyway. Why not nudge yourself in a positive direction? 7:45 a.m. Put a reading app (Kindle, Instapaper, Pocket) on your phone: A recent study by Asurion revealed that Americans check their phones, on average, 80 times a day. Use 10 of those reflexive scrolling breaks to read an … [Read more...] about 13 hidden pockets of daily free time you didn’t know you had (and how to make the most of them)
In an ideal world, we’d all be compensated fairly for our work and receive raises when we do well in our jobs without having to ask. Unfortunately, the real world doesn’t quite work like that. More often than not, we have to ask for the raise, make a case for why we deserve it, and do it in a way that makes sense to the company we’re working for. Those that don’t ask, often don’t get. advertisement advertisement So if you’re looking to negotiate a salary bump this year, do yourself a favor and stay away from making these five common mistakes that negotiation experts say they see over and over again. Related: The One Word That Can Transform Your Negotiating Skills 1. Not Doing Their Research Ask any negotiation expert the key to a successful negotiation, and almost all will say research and preparation, no matter the context for negotiation. Nancy Ancowitz, presentation and career coach and author of Self-Promotion for … [Read more...] about 5 Mistakes To Avoid When Asking For A Raise
When I started my software company, we received more job offers than what I could realistically handle. At the time, I thought that the best thing for me to do would be to say yes to them all and reframe the situation as a challenge to conquer. It worked for a while—but eventually, I got to the point where the only growth that I could pursue was scaling the business for more clients and more employees. advertisement advertisement That vision wasn’t particularly inspiring for me. I wanted my name associated with things that people used every day. I wanted to build things that created utility. But I couldn’t see any growth opportunities for myself in the future of this company. In other words, I’d hit a plateau. So I decided to take a step back and reinvent myself. During this time, I learned that when I always have my nose to the grindstone, I have no time to reflect and strategize long-term. Hitting a plateau allowed me to refresh my viewpoint, … [Read more...] about You’ve hit a plateau in your business or career. Now what?