On a corner in downtown El Paso, a sleek steel structure stands out on an avenue of warehouse complexes. The newly refurbished 50-year-old building rises above the dramatic red mountain skyline and a busy highway intersection that leads to Juarez, Mexico. advertisement advertisement It’s home to the Hotel Indigo, a new boutique inn whose industrial chic decor captures the region’s past and future: Cement floors and walls contrast with Southwestern-flavored cacti, adobe vases, and tapestries. The hotel opened last year as part of a larger experiment. If you plant a cool place in a deserted downtown, will the area bloom? The answer appears to be yes. The Indigo has helped usher in a new era for the strip, which was once a vibrant commercial hub. In the last two years, the neighborhood has become flush with art galleries, restaurants, cocktail bars, and a new baseball stadium. Three other hotels … [Read more...] about The Hunt For The Next Portland: Hoteliers Bet Big On Small City America
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LeBron James partners with Calm to improve your mental fitness
Soon, basketball star LeBron James’s dulcet tones could be lulling you to sleep, telling you how to be a better team player, or helping you manage your emotions when you’re upset. advertisement advertisement The Los Angeles Laker has teamed up with meditation and sleep app Calm to show people that mental fitness is just as important as physical fitness. James will voice original audio content on the platform and star in a new marketing campaign that will see him on TV, billboard, and radio ads. James worked with the company to create “Train Your Mind,” a series of 10-minute segments focusing on mental fitness, covering topics including managing emotions, sleep, and maintaining balance. Five episodes will be released Tuesday. “In the ‘Train Your Mind’ series, LeBron will offer wisdom speaking as an athlete, a father, and a businessman. He’ll help you train your mind to be better at everything from teamwork to prepping for a … [Read more...] about LeBron James partners with Calm to improve your mental fitness
This YouTuber redesigned the logos of Starbucks, Coffee Bean, and Folgers—and they’re brilliant
The Starbucks logo is so iconic that it’s hard to imagine an image that could represent the brand as effectively as the mermaid. But graphic designer and YouTuber Kelly Lauren has boldly attempted to redesign the logo for the omnipresent coffee behemoth, along with the logos of two other multinational coffee companies: Coffee Bean & Tea Leaf and Folgers. advertisement advertisement In a 36-minute-long YouTube video, Los Angeles-based Lauren walks through her reimagining of each of the companies’ brands, creating a new logo, icon, and color scheme for each one. She meticulously explains her design decisions, all of which aim to make the three existing coffee companies’ brands a little closer to her vision of artisanal coffee, while still preserving some elements of the previous branding. The video is part of a series where Lauren redesigns the logos of major companies, many of which she solicits from her sizable following (she has nearly 96,000 … [Read more...] about This YouTuber redesigned the logos of Starbucks, Coffee Bean, and Folgers—and they’re brilliant