ANN WOO: I think the stats of US students performance on math and science just underwhelms compared to other countries. And we knew that students weren’t really interested in studying math and science here in the US. So what we wanted to do is not be a classroom, but to work with educators to understand how we as a corporation could change the conversation, could excite a generation of students to think of STEM in a different way, which is really that problem solving, critical thinking. … [Read more...] about Generation Innovation: How a public school STEM competition is helping educate the next wave of empathetic innovators
Public and private companies
This gorgeous new children’s book celebrates Black Lives Matter
This is going to not only be the introduction of all these different people to young kids in elementary school, but this is also the introduction of graphic design. This is the introduction of typography. This is the introduction of color theory. I’m constantly fighting with our current national design organizations revisiting the history of graphic design. How can we really provide a platform for the future of design to not be so monolithic? This is a way to introduce graphic design to kids that are in elementary school. They’ll get this book and say, ‘Wow, I haven’t seen anything like this before. I didn’t know that you could just take language and do this stuff with it.’ These are all things that kids are already exploring because they’re exploring letter forms, writing, cut paper and art. So subtle ways—maybe my whole life is about this—it’s really setting up things for the future. … [Read more...] about This gorgeous new children’s book celebrates Black Lives Matter
The U.S. is more divided than ever. Your business could be the bridge
Looking ahead, brands should plan to transition from vague, catch-all statements—be they in support of a nonpartisan unity or general voting advocacy—to more specific forms of civic engagement, ideally backed by years of work in those chosen areas. Leaders of ice cream maker Ben & Jerry’s say they had to speak out after the the killing of George Flloyd and the Capitol riots; their statements are an extension of their core values, supported by years of anti-racist work at the grassroots level. Customers, meanwhile, have rewarded the brand with loyalty: parent company Unilever saw at-home ice cream sales climb 26% in the second quarter of 2020. … [Read more...] about The U.S. is more divided than ever. Your business could be the bridge