For the past year or so, we’ve been told the future of the internet is in the metaverse : a persistent, immersive, multiplayer, interoperable world that blurs the lines between the physical and digital. In reality, this vision of the metaverse is likely a long way away. According to Intel , realizing its potential will require an overhaul of the “entire plumbing of the internet.” advertisement advertisement While it’s uncertain to what extent we’ll achieve a metaverse akin to the world of Spielberg’s Ready Player One , it’s clear that the internet of the future will be far more immersive than that of the past. Two front-runners to define this vision of the future have emerged, with very different ideas of what it might look like: Meta and Microsoft. But who will come out on top? This immersive vision of the internet—with whole new worlds to get lost in that continue to evolve even after you’ve quit—is not a novel concept. Gamers have been … [Read more...] about Microsoft vs. Meta: Who’s got the upper hand in the metaverse?
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ILLUSTRATIONBY RUTH MACAPAGAL There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors. This is important since what we know strongly influences what we do. Marketers (and entrepreneurs) need not wait for the consequences of a wrong action to influence new knowledge. Here is a list of five concepts marketers should look into to check if they have the right understanding of the business of marketing. 1. Needs and wants of the customers have to be identified First, most customers don’t even know what they actually need or want. They may know what they dislike but when it comes to new product design, it is still the domain of a company’s technical group, usually influenced by the company’s visionaries. For example, would the idea of an electronic blood pressure monitor come from hypertensive patients? Unlikely. The most they can do during the dominance of the manual blood pressure monitor era is to cite the pain points … [Read more...] about 5 marketing concepts that need to be reexamined
Football’s top ten earners are demolishing records, hauling in a combined $489 million as the world’s most valuable sports league continues its ascent. H is résumé is unparalleled, with seven Super Bowl titles and all-time passing records from completions to yards to touchdowns. Yet as Tom Brady heads into his 23rd professional season, the 45-year-old Tampa Bay Buccaneers quarterback is adding a new accolade: For the first time since Forbes began publishing a ranking of the NFL’s highest-paid players in 2010, he leads the list. Having given the New England Patriots discounts on his contracts for much of his career, Brady has never been higher than No. 2 on Forbes’ annual NFL earnings leaderboard. And he came in second for the first time just last year when, in his second season with Tampa Bay and with a new commitment to his endorsement portfolio, he landed behind the Dallas Cowboys’ Dak Prescott, whose $87 million in 2021 beat out Brady’s $72.5 million. This … [Read more...] about Highest-Paid NFL Players 2022: Tom Brady Leads The List For The First Time