“A massive multiplayer online game built around a hunting, fishing, and outdoor lifestyle is definitely not going to come from Europe or Japan. I walked into a fishing, hunting, and tackle store and realized all the lures and equipment could work for game microtransactions,” says Fischer, referring to the virtual tools, like weapons, that players can purchase to advance in games. “I looked at the demographic that enjoys hunting, fishing, and camping, and it’s people who don’t have any online social outlet for that, and spend a lot of money on it. … [Read more...] about Square Enix: A Tale Of Two Gaming Cultures
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Overcoming Corporate Culture Challenges When Your Company Spans The Globe
The first person to discuss his timeline was de Souza, who confessed that there was a great dip in his quality of life when his family moved to England from Goa, because he had a funny accent and couldn’t talk in class, and a rise on the graph of his life when he finally met and married a woman from Goa whom he met in San Francisco. The rise and fall and rise of Zedo during the dot com bubble, bust, and the resurgence of online advertising were also “out there” for all to see. Open and transparent, de Souza speaks to his employees with camaraderie and respect, embracing everyone in a company-related family. … [Read more...] about Overcoming Corporate Culture Challenges When Your Company Spans The Globe
