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Looking ahead, brands should plan to transition from vague, catch-all statements—be they in support of a nonpartisan unity or general voting advocacy—to more specific forms of civic engagement, ideally backed by years of work in those chosen areas. Leaders of ice cream maker Ben & Jerry’s say they had to speak out after the the killing of George Flloyd and the Capitol riots; their statements are an extension of their core values, supported by years of anti-racist work at the grassroots level.  Customers, meanwhile, have rewarded the brand with loyalty: parent company Unilever saw at-home ice cream sales climb 26% in the second quarter of 2020. … [Read more...] about The U.S. is more divided than ever. Your business could be the bridge

BM: The medium of the illustration is the type. So being able to use typography as an illustration to tell a narrative or to evoke a certain feeling was what I really wanted to do. A project that I did for Merch Aid  [an initiative that paired designers with small businesses in need due to the COVID-19 pandemic] was the beginning of me experimenting with this kind of cut paper, stretched and pulled imperfect typography that was very much inspired by the imperfect but beautifully crafted typography that we see at so many of the recent protests and movements. Each spread in this book is very different. I wanted to use the type to be able to capture the spirit of what was happening on each page; or who was being celebrated and spoken about in any spread. … [Read more...] about This gorgeous new children’s book celebrates Black Lives Matter