BM: The medium of the illustration is the type. So being able to use typography as an illustration to tell a narrative or to evoke a certain feeling was what I really wanted to do. A project that I did for Merch Aid [an initiative that paired designers with small businesses in need due to the COVID-19 pandemic] was the beginning of me experimenting with this kind of cut paper, stretched and pulled imperfect typography that was very much inspired by the imperfect but beautifully crafted typography that we see at so many of the recent protests and movements. Each spread in this book is very different. I wanted to use the type to be able to capture the spirit of what was happening on each page; or who was being celebrated and spoken about in any spread. … [Read more...] about This gorgeous new children’s book celebrates Black Lives Matter
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The U.S. is more divided than ever. Your business could be the bridge
Don’t see red or blue. Realize that a whole lot of this country (and likely, your consumer) voted for the “other guy,” so work to find common ground in the issues that most authentically reflect your own company’s values. Consider the effort by home improvement retailer Lowe’s to encourage people to make lawn signs thanking frontline workers during the early days of the pandemic. It was true to the retailer’s DIY ethos and celebrated an unimpeachable group of unsung heroes. Choose wisely. Look inward, and don’t always jump at the next big issue. In today’s day and age, there are too many—and it is too easy to screw it up. Instead, examine what matters to you, your employees, and your consumer. What role does your company uniquely play to help better the world? Be accountable, because you’re going to be held accountable anyway. Make statements, and back them up with facts and action. Choose partnerships that matter and tell … [Read more...] about The U.S. is more divided than ever. Your business could be the bridge