Dog Lovers For Joe is a side project of Rob Schwartz, CEO of ad agency TBWA\Chiat\Day New York. According to AdAge, the spot was made with fellow ad folks Patrick O’Neill, former CCO at TBWA\Chiat\Day L.A.; former Ogilvy creative exec George Tannenbaum; and editor Dan Bootzin. Schwartz told AdAge, “I was seeing all the wonderful photographs of Joe Biden and dogs on the internet and thought it was interesting,” he said, saying his research found that “dogs basically bring out the best in people.” … [Read more...] about New Biden ad plays the presidential dog card after Trump’s rabid debate
Presidential office building
Given that many leaders are feeling concerned about the transition to remote work and may not fully trust their employees to deliver, this presents a significant opportunity for employees at any level to gain disproportionate political traction. It begins with identifying your boss’s concerns about the transition to virtual work, and then overdelivering in targeted ways, so that you’re not working 24/7 but are being strategic in allaying their concerns. Here are three ways to build serious political capital in these liminal times: … [Read more...] about How to build enough political capital to excel—even when you’re remote
This week the brand is unveiling a new marketing strategy that Stollak hopes will help do just that. It’s called “Converse All Stars,” and it aims to turn a worldwide network of young creators into a de facto internal creative shop for the brand. Across 27 cities, the roughly 3,000 individuals—from athletes to artists—will attend workshops, events, and generally have the ear of the brand on their ideas. This community is further distilled with the Captains, an annual class of 13 All Stars who will get a year’s worth of funding for their ideas along with mentorship across Converse’s network of business leaders and cultural ambassadors such as Issa Rae and Virgil Abloh. … [Read more...] about Kamala Harris made a splash in Converse. Can the company keep the magic going?
RG: It’s fundamental. Our strategy here is, yes, we’re a business, but it’s a means for us to pursue our mission. When we introduced the new mission statement, we took about six months as a European team, and we challenged ourselves to think about how to make sure that statement doesn’t just become the equivalent of a bumper sticker or T-shirt slogan. What are we really going to commit to, to live up to the ambitions of that mission statement? … [Read more...] about Exclusive: Patagonia’s new CEO talks about the future of the beloved brand
Everyone is stressed and creating a positive emotion for others can help cement connections. “Your job description during a call or video conference is to leave that person feeling better about themselves and their work,” says Nelson. “That will make them want to interact with you some more. Consistency is important because it helps replace what’s missing from work, but the second most important factor is leaving the person feeling better for having spent time with you.” … [Read more...] about How to make friends with coworkers when everyone’s working from home