As for making public transit safe for New Yorkers to return to work at full capacity, a few ideas have been mentioned, including a reservation system. But there appears to be no full plan. To get ideas for just what it will take to get New Yorkers comfortable with riding the subways and buses again, the MTA is asking riders to take a survey. Those who do will be entered in a drawing for—what else?—a 30-day unlimited Metrocard. … [Read more...] about Transit plan to send New Yorkers back to work: ‘Improvise’
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Peloton’s chief content officer Jen Cotter says that this is the first time the brand has done a media collaboration like this. “A few months ago, ESPN approached Peloton,” says Cotter. “With sports cancelled, we were seeing pro athletes turn to Peloton, more than ever, and posting, tweeting, and challenging teammates and our community to join them in rides. We loved the idea of highlighting our pro-athlete fans and quickly developed the idea to create a friendly competition among some of them in the community, while continuing to support one of our partners, Food Bank for New York City. The entire concept and execution came together in about six weeks.” … [Read more...] about Peloton goes from marketing punchline to ESPN programming with new ‘All-Stars Ride’
Now they’re launching a new Respond2Racism campaign that includes a Twitter bot that automatically responds to racist Twitter trolls. The First Responder Twitter Bot responds to COVID-19-inspired racist tweets with videos that aim both to educate the perpetrators and uplift Asian front-line workers. It also responds to those tweeting in support of Asians, with tips on how to be first responders to racism when you witness it in person. … [Read more...] about This new Twitter bot has Asian front-line workers responding directly to COVID-19 racism
In the U.S., state governments have largely carried the burden of responsibility for finding and allocating medical resources and determining mitigation policies. This has led to a patchwork response to COVID-19, with governors taking varying approaches to the outbreak. Alabama governor Kay Ivey, for example, didn’t call for residents to shelter-in-place until April 4 and allowed businesses to begin reopening on April 30 with some social distancing rules. New York, by contrast, established its stay-at-home order on March 22. It has begun reopening business in phases but has extended its stay-at-home order until June 13. Donovan says the success of these diverging tactics—New York’s more cautious rules versus Alabama’s aggressive push to reopen— will be judged along political party lines. … [Read more...] about As health misinformation and politics collide, social networks face a choice
For India, experts have said, banking on Herd Immunity is a “terrible idea”. While speaking to former Congress chief Rahul Gandhi, Director of Harvard Global Health Institute Ashish Jha said, “We are finding that even healthy and young people are getting very ill. We can’t be cavalier about this. We have to protect these people. Herd Immunity in India is a terrible idea as millions will die, even young people.” … [Read more...] about In-Depth: Is Herd Immunity our best bet in the fight against coronavirus?