Woodman sees GoPro as a sort of mini Apple, a hardware company that is evolving into a software platform with social networking features. Its business model will even include monthly subscription fees alongside steady hardware upgrades. He evinces no worry about naysayers who compare GoPro to the Flip, the superhot handheld digital video recorder that launched in 2007, quickly dominated the camcorder market, was bought by Cisco in 2009, and shut down in 2011, when video-capable smartphones quickly made it obsolete. Today’s smartphones are becoming ever more durable—both Samsung’s Galaxy S7 and iPhone 7 are water-resistant—while lens quality is rapidly approaching GoPro’s most advanced offering. (The iPhone 7 offers a 12-megapixel sensor, the same as GoPro’s new Hero5, and a true zoom lens, which GoPro’s Hero5 lacks.) “My kids are 16,” says Michael Pachter, an analyst with Wedbush. “And I don’t recall ever going to a … [Read more...] about Can GoPro Rise Again?