The Facebook-Google duopoly has a stranglehold over internet advertising. While the search engine dominates the pairing, Mark Zuckerberg’s creation is no slouch – last year, more than a fifth (21.8 per cent) of all US digital ad spending went to the social media network, equivalent to $28.2bn (£21.7bn). But the company is in hot water, and its grip on the ad market may be slipping. The latest obstacle arrived last week. Following an 18-month inquiry, the UK parliament’s Digital, Culture, Media, and Sport select committee released its final report into how dis- information and fake news are being spread online, especially on Facebook. The report warned that “malicious forces” are using the platform to undermine elections and democracy, and called for new regulations that would make tech companies like Facebook responsible for taking down harmful content. It also called for more transparency around who pays for ads on social media, as well as the … [Read more...] about Facebook, social media and ads – when will marketers abandon the network?
Posting frequency on social media
A “PROMOTIONAL TOUCHPOINT.” That, in advertising and PR parlance, is what social media apparently looks like to candidates for senator in the May 2019 elections, and they have been using it as such even ahead of the official 90-day campaign period, which started last Tuesday. Because the use -- and even abuse -- of social media is practically free and unbridled, PCIJ launched this audit of how and what the candidates are posting, how often and where, and how much organic or boosted engagement they are drawing. Are their posts backed by heavily paid media push? Who have invested in small or big ways in social-media management? Who command small or big social-media machinery, or enjoy affinity with Filipinos online? This audit covers 20 candidates for senator listed in Pulse Asia’s latest nationwide survey on the May 2019 Senatorial Elections that was conducted from December 14 to 21, 2018 using face-to-face interviews. These candidates are also among those most … [Read more...] about PCIJ Audit: Candidates on Social Media
(Reuters) - The clock may be fast running out on Sears Holdings Corp, but you wouldn’t know it from the company’s feisty posts on Twitter. FILE PHOTO: A dismantled sign sits leaning outside a Sears department store one day after it closed as part of multiple store closures by Sears Holdings Corp in the United States in Nanuet, New York, U.S., January 7, 2019. REUTERS/Mike Segar/File Photo As the company and its bankruptcy advisers prepare for a possible liquidation, the retailer has taken to social media to reassure the public that it is still around. “We are down, but not out... - SMT,” Sears, via its official Twitter account (@Sears), said in reply to one of the many posts Monday morning about the 126-year-old company potentially going out of business. Another Twitter user opined that the retailer “had a good run I would say.” Sears replied: “We would say that as well, but we are Marathon Runners, and we are still running. We may … [Read more...] about ‘We are down, but not out’: Sears gets feisty on social media
By Megan Henney Published November 13, 2018 Features FOXBusiness Facebook Twitter Comments Print video Growing concerns among parents, teachers over the Juuling epidemic Dr. Mikhail Varshavski on concerns about the latest trend among teens called Juuling and the latest health trend of mushroom coffee. After facing pressure from federal regulators to help curb the increased frequency of vaping among minors, Juul announced on Tuesday that it will temporarily stop selling its flavored pods for e-cigarettes in retail stores. Continue Reading Below In a blog post, CEO Kevin Burns outlined the company’s plans to curtail underage use of e-cigarettes, which includes halting retail orders for its mango, fruit, creme and cucumber pods to the 90,000 stores that carry them. The product will still be available online, but Juul is banning sales to anyone under 21 -- even in states where the legal age is lower. Once retail stores comply with … [Read more...] about Juul stops sale of flavored e-cigarettes in stores, halts social media presence
Sections SEARCH Skip to content Skip to site index Technology Subscribe Log In Log In Today’s Paper Advertisement Supported by ByKevin Roose Oct. 27, 2018 Until 2016, Cesar Altieri Sayoc Jr.’s life on social media looked unremarkable. On his Facebook page, he posted photos of decadent meals, gym workouts, scantily clad women and sports games — the stereotypical trappings of middle-age masculinity. But that year, Mr. Sayoc’s social media presence took on a darker and more partisan tone. He opened a new Twitter account and began posting links to sensational right-wing news stories, adding captions like “Clinton busted exposed rigging entire election.” On Facebook, his anodyne posts gave way to a feed overflowing with pro-Donald Trump images, news stories about Muslims and the Islamic State, far-fetched conspiracy theories and clips from Fox News broadcasts. By the time he was arrested in Florida … [Read more...] about Cesar Sayoc’s Path on Social Media: From Food Photos to Partisan Fury