Even as Star India has managed to walk away with the honours at the IPL media rights auction (for all markets across media and digital platforms for the next five years) by coughing up a massive Rs 16,3478 crore not many noticed the huge amount US-based social media giant Facebook was willing to pay for Indian cricket matches: Rs 3,849 crore. … [Read more...] about Facebook bids for IPL’s streaming rights: Is Zuckerberg trying to tap the video streaming business?
Policy for social media
“Do we need to have an enormous pro-vaccine movement waste tons of resources on that just because social media has decided to preference the voices and positions of people who will go online and advocate for dangerous or mistaken points of view? What would be the value in that?” Donovan said. “Nevertheless that’s one of the only solutions on the table.” … [Read more...] about This game can stop people from falling for COVID-19 conspiracies
Why it’s so hard to study the impact of violence on the internet It is incredibly difficult to study the impact of viewing a suicide online, but sociologists have tried to quantify the mental health impacts of social media by surveying users. For one study from last year, researchers interviewed a group of largely white female Instagram users between the ages of 18 and 29 about whether they came into contact with images or video of self-harm and how they reacted to it. They were asked if they found that content disturbing, among a list of other questions concerning their mental health and predisposition to suicidality. In the first wave, 1,262 people responded. Only 729 people of the same group responded to a second set of questions sent a month later. The researchers found that about 20% of those who saw images of self-harm sought them out. More telling, according to the researchers, was that over half of those who had seen these images had considered harming themselves in … [Read more...] about Researchers can’t even begin to assess the damage from viral suicide videos
According to the latest data by Broadcast Audience Research Council of India (BARC), the ongoing 13th edition of IPL has registered seven billion viewing minutes for the first five weeks of the league, which includes the first 41 matches aired across 21 channels. … [Read more...] about IPL 2020 grabs more eyeballs, per-match viewership sees 11% growth
Part of that haul is thanks to more than 200 corporate and nonprofit partners. One of the latest is a partnership with two groups on opposite sides of the age spectrum: AARP and the Association of Young Americans (AYA), which have joined forces to recruit new people. Both groups are using their platforms to spread awareness to their membership bases via social media and content campaigns, and to send people directly to Power the Polls. “There is a need for us to sound the alarm,” says John Hishta, AARP’s senior vice president of campaigns, “and that’s why we’re working intergenerationally with these other folks.” … [Read more...] about A new generation of younger poll workers is stepping up to protect the elderly from COVID-19