After disrupting the packaged goods industry, yoga guru-turned-businessman Baba Ramdev has set his eyes on India’s estimated $67-billion apparel market, of which more than 90 percent is unbranded. On November 5, Patanjali Ayurved entered the branded apparel segment with Paridhan and three sub-brands -- Livefit, Aastha and Sanskar -- to sell every kind of clothes with his unique swadesi twist.Ramdev’s ambition is to generate Rs 1,000 crore by March 31, 2020, or within a period of less than one-and-a-half-year, which will likely be record growth for any apparel brand in India, if not the entire world. But will cheap pricing, coupled with Ramdev’s unique marketing that comes with the swadesi twist, disrupt established brands in the apparel sector?In apparel, Patanjali plans to start with some 3,500 stock keeping units (SKUs) of around 1,100 different clothes – from yoga wear to jeans – which will be priced around 40 percent cheaper than established … [Read more...] about Opinion | Can Patanjali’s Paridhan be a threat to big apparel brands?
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A new scientific report finds that human behaviors are driving the extinction of non-human species at a rate so severe that the subsequent disappearance of life will soon be a threat to human health and prosperity. Habitat destruction on land, overfishing in the seas, and overconsumption across much of the globe, among other things, now threaten to extinguish up to a million species in the near future. advertisement advertisement The hundreds of scientists who produced the landmark United Nations assessment say myriad solutions are needed to address and, hopefully reverse, this trend. Underpinning much of the loss is the growing global impact of climate change. One of the major tactics at humanity’s disposal is effectively managing and restoring the world’s forests–preservation and conservation efforts that could, quite literally, change the world. at a Google Earth image of the Rio Coco river, which forms much of the border between Honduras and … [Read more...] about The simple yet elusive key to fighting the climate crisis: More trees
Things like good and bad luck are actually just in our minds. We have a tremendous amount of control over our own realities. It’s all a matter of the lens that our brains filter experiences through, and how we use those interpretations to confirm our core beliefs. advertisement advertisement There is a new method to help reverse harmful or negative belief systems. It’s called Flow Consciousness, and its primary goal is to replace “limiting core beliefs” with those that are, in essence, limitless. “It’s a new operating system for our consciousness,” says Justin Faerman, cofounder of the Flow Consciousness Institute, a Santa Barbara-based coaching and research organization. “Flow Consciousness is really a set of internal and external shifts that people need to make in order to shift their trajectory in life from one of struggle and suffering and hardship toward more of an effortless, nonlinear, intuition-based way of … [Read more...] about This Brain Hack Will Help Reframe Your Interpretation Of Reality