Share to Twitter Share to Linkedin One of the biggest challenges for any purpose-led brand pursuing game-changer status isn’t breeding a fanbase who ‘get it’ but selling a vital new narrative to the hardcore apathetic. For fashion, mired in climate crisis and battling the clock to cultivate a circular economy, retuning fans’ mindsets (America throws away and 2150 pieces of clothing every second and even people with positive eco intentions are loathe to sacrifice what they perceive as an identify-defining hobby ) is now mission imperative. Dutch fashion brand 1/OFF Paris, whose couturiers splice together or respectfully reinterpret iconic vintage garments to create ultra-covetable new pieces (think: a Levi’s denim jacket with Chanel’s quintessential ladies-who-lunch tweed; double layered jeans; or two oversized classic men’s blazers tailored into a freshly feminized silhouette) is doing just that. Selling to an audience including legions of the … [Read more...] about 1/OFF Paris: 400% Growth For The Upcycled Fashion Brand Taking Sustainability To Luxury’s Eco-Apathetic
Places in paris
As Cash-Hungry Barcelona Attempts To Keep Up, Real Madrid Looks Dominant
Share to Twitter Share to Linkedin If La Liga returned tomorrow, few teams would be nearly ready. It’s the summer transfer window. Players are holidaying, and most teams around Europe are intent on trimming their squads ahead of the preseason, let alone the thinking about the ultimate kick-off in mid-August. Behind the scenes, club departments are scanning the market, liaising with agents and managing outgoings. Some sides have acted quickly, and others still have plenty to do. In Spain, you can see both sides of the spectrum. If top-flight soccer began sooner than expected, national and European champion Real Madrid would be almost raring to go. Asides from the preseason rigors and getting players back up to speed, it has already assembled a squad to hit the ground running. In an alternate reality, financially compromised Barcelona—La Liga runner-up last time around—would be nowhere near prepared if the matches resumed shortly. With negotiations … [Read more...] about As Cash-Hungry Barcelona Attempts To Keep Up, Real Madrid Looks Dominant
Henry Jacques Perfumes Carries On Old World French Perfumery With A Luxurious Twist
Share to Twitter Share to Linkedin At the start of Avenue Montaigne, in the heart of Paris, stands the newly opened Henry Jacques Perfumes boutique. Though the family-owned French perfume house was launched in 1975, this is their first store in their home country. That’s because the location and building itself had to be perfect, with a rich history—no compromises or corner cutting, true to the heritage of Henry Jacques Perfumes . And flawless it is, with its Belle Époque exterior, and a private garden—a true rarity on Avenue Montaigne—with flowers that change with the season. “It was my dream to enter the store through a garden,” says Anne-Lise Cremona, CEO of Henry Jacques Perfumes. “I wanted a house, a place where clients can come and spend time, because luxury is time for yourself—it’s very rare. We started with the idea of having a boutique concept, like a home, to have a bit of mystery to treat the perfume the best we could, with no limits on the … [Read more...] about Henry Jacques Perfumes Carries On Old World French Perfumery With A Luxurious Twist