Share to Twitter Share to Linkedin Topline Sanofi and GlaxoSmithKline are hoping to launch their latest Covid vaccine later this year after trials found it to be particularly effective against the omicron variant, promising news for the pharmaceutical giants as they push to make up lost ground and capture part of the maturing coronavirus vaccine market. Key Facts The bivalent vaccine—a type of shot with two targets, in this case the original coronavirus strain and the beta variant—was safe, well tolerated and demonstrated 65% efficacy against symptomatic infections in adults when used as a first and second shot, Sanofi said. Among adults who had already been infected with Covid, the shot was 75% effective against symptomatic infection, Sanofi said, citing its trial of more than 13,000 people. The vaccine was particularly effective at protecting against omicron infections, Sanofi said, 72% when used as a primary vaccine and 93% when used in … [Read more...] about A New Covid Vaccine That’s Effective Against Omicron Could Hit The Market This Year
Pharmaceutical marketing strategies
The Forbes World’s Most Influential CMOs List: 2022
Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022
India’s top narcotics cop: Drug trafficking and use have increased significantly
On May 28, the Narcotics Control Bureau (NCB) said it had unearthed a heroin trafficking network with the arrest of eight people and seizure of about 35 kg of narcotics. In February, the apex agency for drug law enforcement arrested 22 suspects, including software engineers, a financial analyst, an MBA graduate and one of its personnel. With that drug bust, it claimed to have uncovered a pan-India trafficking ring that used the darknet, or anonymous proxy networks, and cryptocurrency to traffic narcotic substances. READ | Gujarat: 56 kg of cocaine, worth Rs 500 crore, seized from container near Mundra port The federal anti-drug agency has been in the news recently not just for high-profile cases, but also a spike in narcotic seizures. Call it effective enforcement or increase in drug consumption, there has been an exponential rise in seizures. The NCB registered 684 cases in 2021 and 245 until May this year compared to 412 cases in 2020. Compared to 343 kg of heroin … [Read more...] about India’s top narcotics cop: Drug trafficking and use have increased significantly