Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022
Pexa industry transformation
[WHY] Koreans’ love-hate relationship with Samsung
The Taegeukgi, or Korean national flag, and the Samsung Electronics flag fly outside the company’s office in Seocho District, southern Seoul. [JOINT PRESS CORPS] Comments on a recent YouTube video featuring Samsung Electronics Vice Chairman Lee Jae-yong conjure up thoughts of comment sections under popular K-pop music videos. With over 10,000 comments, many flocked to praise Lee for welcoming U.S. President Joe Biden during his visit to Korea in fluent English, calling the 54-year-old businessman the “pride of Korea” and “a true patriot.” But in another alley, called the civic group community, Lee, son of late Samsung Electronics Chairman Lee Kun-hee, is labelled an aggressor, disrupting the country’s order and legal system due to his history of violating the law. Samsung Electronics Vice Chairman Lee Jae-yong shakes hands with U.S. President Joe Biden on May 20 at the company's chip plant in Pyeongtaek, Gyeonggi. [YONHAP] The contrasting views over just one person … [Read more...] about [WHY] Koreans’ love-hate relationship with Samsung
My Say: Emerging risks from AI and blockchain systems
This article first appeared in Forum, The Edge Malaysia Weekly, on June 20, 2022 - June 26, 2022. - A + A AI and blockchain systems add a level of risk to the framework of financial risk management that can be categorised as new technological risks that organisations need to be aware of, and updated in the cybersecurity risk framework. By integrating security into every stage of the digital transformation, we can keep computerised systems safe from cyberthreats. It is imperative that financial risk management spans the entire life cycle, from conception to disposal. Security management is evaluated at certain points called “control gates” or “decision points”. The organisation must ensure security measures are implemented, security concerns are addressed and risks are understood before moving on to the next life cycle phase. Standards can be continually updated and improved using agile approaches. As part of integrating security, a security planning … [Read more...] about My Say: Emerging risks from AI and blockchain systems
Title IX At 50: Are Women And Girls Being Treated Equally?
Share to Twitter Share to Linkedin No person in the United States shall, based on sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.” - Title IX, signed by President Richard Nixon, June 23, 1972 Fifty years ago, Title IX was enacted to ensure gender equity, particularly in federally funded education and sports. Since Title IX there have been significant strides for women, including recent achievements like the overall college enrollment rate for 18- to 24-year-olds being higher for women than for men since 2000. The intentions of Title IX are noble and there should be no doubt that this law has made an indelible mark on generations of women and girls. At the same time, we must also reflect on whether Title IX is fulfilling its promise of protecting women from discrimination and underrepresentation in their educational and … [Read more...] about Title IX At 50: Are Women And Girls Being Treated Equally?
Elections in the hills: A young politician is out to brew change in Darjeeling
Ajoy Edwards. Bholey bhaaley lalua khayega roti baasi Baraa hokey banega saheb ka chaprasi. (Gullible boy, eat stale bread; grow up to be a peon of the master (read white tea planter) Ajoy Edwards, Darjeeling’s freshest political face, does not like the lyrics of this song from Sagina Mahato , the 1970 Bengali film starring Dilip Kumar and Saira Banu that was based on the labour movement in the tea estates of the northeast, because it conveys a wrong message to his people. Edwards is in the land of the world’s finest tea. He calls Darjeeling India’s answer to California’s Napa Valley, which claims to be home to the world’s finest vineyards. He says his men are no longer lowly tea garden workers. They command respect and demand equality. The people of Darjeeling, says Edwards, have been neglected and humiliated for long. Not anymore. The young politician, whose Hamro Party swept the local municipal elections in March, wants to transform Darjeeling into a romantic … [Read more...] about Elections in the hills: A young politician is out to brew change in Darjeeling
The Value Of A Good Coach
Share to Twitter Share to Linkedin Yannis Niebelschuetz is the founder and CEO at CoachHub , the leading global talent development platform that enables organizations to create a personalized, measurable and scalable coaching program for the entire workforce, regardless of department and seniority level. I had the opportunity to interview Yannis recently. Here are some of the highlights of that interview: Jill Griffin: I understand that your own individual experience with coaching inspired you to start a digital coaching business. Could you detail your experience with business coaching? How did that experience lead you to cofounding CoachHub with your brother? Yannis Niebelschuetz: When I was fresh out of university, my brother Matti and I founded our first company together. I came to the role armed with the theoretical business knowledge and academic credentials earned over years of studying. But I lacked practical experience. I … [Read more...] about The Value Of A Good Coach
Energy Groups Invite Biden To Visit American Oil And Gas Sites Before He Jets Off To Saudi Arabia
More than two dozen American energy groups invited President Joe Biden on Thursday to tour their oil and gas facilities ahead of his visit to Saudi Arabia next month as the average national gas price hovers around $5 a gallon. In an open letter , the 26 energy groups, including the American Petroleum Institute and the American Exploration and Production Council, requested that Biden visit various American energy sites including Reynoldsville, Pennsylvania, which they call “the heart” of shale oil and natural gas extraction in the U.S., before flying to Riyadh to meet with Crown Prince Mohammed bin Salman in July . The groups asked the president to consider reevaluating his policies on “made-in-America energy” and its capabilities. The groups went on to state that America is the world’s largest producer of oil and natural gas, urging Biden to take the opportunity to assert new global energy leadership and embrace American energy solutions to benefit American families, the … [Read more...] about Energy Groups Invite Biden To Visit American Oil And Gas Sites Before He Jets Off To Saudi Arabia