Share to Twitter Share to Linkedin By Nathan Resnick Sending out a press release is a great way to get significant attention for your company. While the majority of journalists use press releases as a source for news, standing out in today’s digital environment can be difficult. Some news outlets receive hundreds of press releases in a single day—so it shouldn’t be surprising that 70% of journalists spend less than a minute reading each one. You don’t have much time to make an impression and get that coveted press coverage for your brand. Putting in some extra work to make sure the press release will be a smashing success before you send it out can make all the difference. What makes a great press release? 1. Your content is truly newsworthy This is the first big test: Is the topic of your press release actually newsworthy? Is it something that journalists—and the wider audience they serve—will care about? In many ways, … [Read more...] about 4 Signs Your Latest Press Release Will Be A Success
Petting dog releases oxytocin
I spent six weeks living in A24-world. Here’s what happened
What makes A24 a cultural powerhouse is not that it released a film last spring in which an inter-dimensional assassin impales himself on an Auditor of the Month trophy, inexplicably shaped like a certain sex toy, although it most certainly did. It’s not that most cinephiles would immediately guess A24 as the company who put out that film, Everything Everywhere All at Once , even if its logo didn’t appear before the credits, although they probably would. No, what makes A24 a steady, sturdy phenomenon is that it started selling $60 designer candle replicas of that unlikely trophy just after the movie’s early-June digital release. advertisement advertisement Whether enough fans purchase the item—a collaboration with Brooklyn-based design studio, Joya —to justify its overhead cost is incidental. Everything Everywhere is now A24’s biggest hit ever , its $89 million box-office haul rendering the digital release a victory lap. The very existence … [Read more...] about I spent six weeks living in A24-world. Here’s what happened
Bursa ends broadly higher
- A + A KUALA LUMPUR (June 27): Bursa Malaysia closed broadly higher on Monday (June 27) on persistent buying interest mainly in technology and energy stocks, said an analyst. At 5pm, the benchmark FTSE Bursa Malaysia KLCI (FBM KLCI) rose 1.42 points to 1,438.12 from Friday's close of 1,436.7. The benchmark index, which opened 2.12 points higher at 1,438.82, fluctuated between 1,431.65 and 1,441.03 throughout the trading session. On the broader market, gainers beat losers 546 to 365, while 393 counters were unchanged, 1,004 untraded, and 55 others suspended. Total turnover expanded to 2.65 billion units worth RM1.43 billion from 2.46 billion units worth RM1.47 billion on Friday. Key regional markets also continued to trend higher following positive cues on Wall Street including the upbeat performance of the tech-heavy Nasdaq Composite last Friday. Rakuten Trade Sdn Bhd vice president of equity research Thong Pak Leng said the FBM KLCI, which ended 0.1% … [Read more...] about Bursa ends broadly higher
Thai central bank says policy tightening will not disrupt economy recovery
- A + A BANGKOK (June 27): A tightening of Thai monetary policy will be conducted so it does not disrupt the recovery of Southeast Asia's second-largest economy, central bank officials said on Monday, reinforcing market expectations of interest rate hikes later this year. Thailand's economy will continue growing this year and next, driven by domestic demand and tourism, and could beat forecasts despite a risk that inflation will be higher than expected, Bank of Thailand (BOT) officials told an analysts' meeting. The BOT will try to prevent the economy from overheating, which would cause demand-driven inflation, by gradually shifting from the current very accommodative policy, assistant governor Piti Disyatat told the meeting. The BOT's task was to help the economy take off smoothly, he said. "It's a challenge for monetary policy to release the accelerator pedal appropriately and timely so that the recovery has good momentum," Piti said, referring to the current … [Read more...] about Thai central bank says policy tightening will not disrupt economy recovery
Spritzer admits costlier crude oil, stronger US dollar will erode its profit margin
- A + A KUALA LUMPUR (June 27): Costlier crude oil along with a stronger US dollar will erode Spritzer's Bhd profit margin, the bottled water producer admitted. "Costlier oil will translate into costlier PET resin, which is the main raw material used in making the [plastic] bottles. "PET resin is normally quoted in US dollar so a stronger US dollar would mean we will have to pay more for our PET resin," a company representative said in a brief email reply to theedgemarkets.com recently, when asked about the impact of surging oil prices on its manufacturing costs. According to the US-based PET Resin Association, PET — which is short for polyethylene terephthalate, the chemical name for polyester — is a clear, strong, and lightweight plastic made from crude oil and ethane extracted from natural gas that is widely used for packaging food and beverages, especially convenience-sized soft drinks, juices and water. Following Russia's incursion into Ukraine, oil prices … [Read more...] about Spritzer admits costlier crude oil, stronger US dollar will erode its profit margin
‘Dummy’ documents used to facilitate bribe payments to Guan Eng, says former company exec
Lim is accused of using his position as Penang chief minister to aid CZCSB secure the undersea tunnel project in return for 10% in the profits of the project from Zarul, which resulted in an alleged RM3.3 million in kickbacks to be received by the former. (Photo by Shahrin Yahya/The Edge) - A + A KUALA LUMPUR (June 27): “Dummy” documents were used to withdraw company money to make bribe payments to former Penang chief minister Lim Guan Eng, a former executive testified on Monday (June 27). Azli Adam, the former senior vice-president of finance and corporate services at of Consortium Zenith Construction Sdn Bhd (CZCSB), said falsified invoices and payment vouchers (PVs) were used to obfuscate the withdrawal of the company cash. Testifying in Lim’s undersea tunnel project graft trial at the Sessions Court, Azli said CZCSB director Datuk Zarul Ahmad Mohd Zulkifli "confessed" this to him after Zarul was arrested by the Malaysian Anti-Corruption Commission (MACC) in … [Read more...] about ‘Dummy’ documents used to facilitate bribe payments to Guan Eng, says former company exec
Price cap on Russian oil could shake up the market
A version of this story first appeared in CNN Business' Before the Bell newsletter. Not a subscriber? You can sign up right here . You can listen to an audio version of the newsletter by clicking the same link. London (CNN Business) Europe and the United States have barred the import of Russian oil to cut off a crucial revenue source for the Kremlin. But the plan to pile pain on President Vladimir Putin, forcing him to reconsider his war in Ukraine, hasn't worked . Russia's government is making just as much money from energy exports as it was before the invasion. Meanwhile, inflation is surging globally, adding to political pressure on heads of state such as US President Joe Biden, British Prime Minister Boris Johnson and French President Emmanuel Macron. That's forcing leaders from top economies who have gathered in Germany for a G7 meeting to consider a new route: slapping price caps on Russian crude . "The goal here is to starve Russia, … [Read more...] about Price cap on Russian oil could shake up the market
With BitLab, LittleBits Wants To Become The App Store For Hardware
Getting one step closer to its mission to “put the power of electronics in the hands of everyone,” LittleBits Tuesday opened up bitLab , a marketplace for user generated LittleBits. advertisement advertisement LittleBits founder and CEO Ayah Bdeir likes to use the analogy of the iPhone app store to describe the Lab. “If you think about the metaphor of apps for hardware, in our case the iPhone is the LittleBits library. It’s the system,” she explained to Fast Company . “We want people to say, ‘there’s a bit for that,’ and if there isn’t one, they will make one.” Much like the app store opened up Apple’s API to developers, LittleBits has opened up its world of snapping electronic modules, via the protoBit, a magnetic connector in the Hardware Development Kit that goes on sale today. “It’s a proprietary connector basically creating entry points into the system,” says Bdeir. With that and the rest of the HDK, which also includes a perf board, … [Read more...] about With BitLab, LittleBits Wants To Become The App Store For Hardware
Can LittleBits Save RadioShack?
RadioShack has had a rough year. In March it announced the closure of 1,110 stores. Six months later its brand-new CFO resigned . The electronics store is running out of cash and earlier this year hinted it could be forced to liquidate or seek bankruptcy protection if it didn’t turn things around soon, according to the Wall Street Journal . advertisement advertisement Faced with imminent death, RadioShack is going back to its roots, launching a last-ditch effort to appeal to its original customer base: makers. Starting this week, the gasping retailer will prominently display and sell LittleBits, the darling of the maker community, in 2,000 of its stores. “For us, they represent the origins of the maker movement, the DIY movement in electronics,” LittleBits CEO Ayah Bdeir told Fast Company . The original makers–hardware hobbyists who build their own gadgets–went to RadioShack to stock up on circuits, LED, batteries, and other necessary parts for … [Read more...] about Can LittleBits Save RadioShack?
Paul McCartney rolls back years as Glastonbury enters final day
Beatles founder member, British singer-songwriter Paul McCartney plays the Pyramid Stage at the Glastonbury festival near the village of Pilton in Somerset, Southwest England, on June 25, 2022. Image: AFP/Andy Buchanan United States rapper Kendrick Lamar will bring the curtain down on Britain’s Glastonbury Festival on Sunday (Monday in Philippine time), after Paul McCartney ran through a set of Beatles classics, helped out by Bruce Springsteen and Dave Grohl. McCartney, who turned 80 last week, on Saturday became the oldest main stage headliner of all time, and was joined by Springsteen for “I Wanna Be Your Man,” while former Nirvana man Grohl came on for “I Saw Her Standing There.” The 100,000 strong crowd at the dairy farm in south west England serenaded McCartney onto the stage with “Happy Birthday,” and were treated to timeless classics including “Can’t Buy Me Love,” “Love Me Do,” “Blackbird,” “Helter Skelter,” “Let It Be” and “Hey Jude.” The Sunday Telegraph called it … [Read more...] about Paul McCartney rolls back years as Glastonbury enters final day