It’s beginning to look a lot like Super Bowl. Though the bowl itself is a few weeks away, many brands used this week to start unveiling their pre-game gambits. Even when there were no actual video teasers, there was still teasing. Budweiser, for example, teased us with a pre-briefing about its own Super Bowl play–including the news that the brand would showcase its cool twist aluminum bottle, that Bud Light would get a new campaign and tag line (“The Perfect Beer For Whatever Happens”) and that the Clydesdales would return–with a puppy! … [Read more...] about Axe Wants To Make Love, Devil Baby Attacks: The Top 5 Ads Of The Week
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If you’re imagining an office of yawning, clock-watching employees, that’s not what we’re aiming for. “Productive boredom” is the goal. For example, encourage staff to sit with their thoughts for a few minutes between meetings. Provide quiet spaces for reflection and daydreaming. Our teams also love to walk. Pick a familiar route, so the setting fades into the background, and novel thoughts can creep in. … [Read more...] about Ditching the whiteboard and adopting two brainstorming practices helped my company thrive. Here’s how.
Tell me about the last time that you encountered a rule in an organization that you thought made no sense. What was the rule? What did you do and what was the result? “You’re not excited about candidates who just let it go. But you also don’t want somebody who says, ‘Yeah I saw this rule, marched into my boss’ office, argued, and quit over it,” says Grant. “What you’re looking for is somebody who says, ‘I saw this rule that I thought didn’t make sense. I first did some research to figure out how it was created and why it was this way. I spoke to a couple of people who’d been at the organization longer than I had, asking if they knew what it was initially set out to do. If they didn’t know, I reached out to some people who have influence and sought their advice on ways forward to improve the rule and made a few suggestions on how. I got tasked to lead the committee to change the rule. We made a change and … [Read more...] about The Ultimate Guide To Hiring Original Thinkers
In some ways, Hims & Hers is limited in the new products and services it can take on. The company does not accept health insurance. It’s a cash business aimed at people with high-deductible insurance or no insurance at all. New products will have to be relatively affordable and fit in with the healthy lifestyle the brand pushes.”Something like insulin, where the cost is ridiculous, the access is completely prohibitive, is an amazing category that I would love to figure out where we can help,” says Dudum. “Whether or not we do the whole supply chain for it, I’m not sure.” Already, his company is working with Ochsner Health System, a traditional healthcare provider that has developed a digital platform for managing chronic illnesses, such as diabetes and hypertension. The partnership started in Florida last year and is supposed to come to other states over the course of 2020. … [Read more...] about Hims & Hers is bringing its health products to all 50 states
AnthropologieShipping deadlines: December 20 for standard shipping, December 23 for overnightgorgeous Voluspa candles ($98) is sure a no-brainer gift, and an artisan wooden serving bowl will be welcome in any foodie’s kitchen ($125-295). For the clothes-hound in your life, try a New Year’s Eve-ready faux fur coat in a classic neutral ($170) or a more daring print ($228). Or just want to buy something cozy that they’ll use year-round? This luxurious faux fur blanket ($128) is perfect for every future night of staying in. … [Read more...] about 46 gifts you can still get delivered before December 25