Share to Twitter Share to Linkedin Key takeaways As mortgage rates rise and inflation remains stubborn, there are signs that the housing market is slowing down Real estate brokerage Redfin predicts that housing sales will sink to their lowest level since 2011 Elevated prices and inadequate build rates will likely prop up prices, preventing a massive wave of foreclosures In the past year, rising inflation and soaring interest rates have spilled into the turbulent housing market. Just a year ago, mortgage rates set near record lows as home prices soared. Now, interest rates near 7%, while home prices have jumped nearly 40% since March 2022. Unsurprisingly, that level of home growth is unsustainable in the current market. Now, there’s hope that the housing market is slowing down – albeit gradually. The impact of Covid-19 on the housing market The Covid-19 performed a hefty number on the housing market. As millions lost their jobs and … [Read more...] about Is The Housing Market Slowing Down: Redfin 2023 Predictions
Penetration strategy marketing
Share to Twitter Share to Linkedin Founder and CEO of Glewee , the fastest and easiest all-in-one platform to connect, collaborate & execute influencer marketing campaigns. Whether you're scrolling, double tapping or sharing, the rise of social media and the digital boom has forced brands to get creative in their approach to attracting and retaining their target audience. Platforms like TikTok, Instagram and YouTube have morphed into consumer hubs for news, entertainment and education, making niche experts a beacon of trust, dependability and influence. As a result, brands should consider prioritizing influencer marketing, making it a critical part of a forward-thinking digital marketing strategy. Influencer Marketing Explained Influencer marketing has erupted over the past few years, leaving massive clues to the future of digital marketing. So, what exactly is influencer marketing? It's a form of paid marketing where brands hire people … [Read more...] about How Influencer Marketing Can Change Your Digital Marketing Trajectory
Share to Twitter Share to Linkedin CEO of Anteriad , the leading provider of B2B marketing solutions. Data-Driven. Tech-Enabled. Growth-Obsessed. C-level titles are becoming significantly more common as data, security and product increase in importance for thousands of businesses. For example, a Chief Data Officer (CDO) will weigh in on privacy, data compliance and data management. A Chief Information Security Officer (CISO) will focus on security; of course, looking not only for the best-performing products but also those with designs that can adapt over time. A Chief Product Officer (CPO) has a vision for a digital future and cutting-edge innovations to help their company keep pace with changing customer needs. The list goes on, and with every new title, B2B marketers must consider how they fit into the purchase process. According to Gartner , the typical business-buying group includes between six and 10 decision-makers. For many B2B marketers, … [Read more...] about How To Market To New B2B C-Suite Stakeholders
Share to Twitter Share to Linkedin Jill Stelfox is Executive Chair and CEO of Panzura , leading hybrid multi-cloud data management software/services for the enterprise market. We officially acquired and refounded Panzura on the same day California officially entered the pandemic lockdown. While companies around the world were closing their doors, we were embarking on a period of all-hands-on-deck hypergrowth. As a female CEO in data management, I’m no stranger to overcoming odds and breaking molds, but successfully re-founding a company during unprecedented times was a challenge like no other. From that firsthand experience, I’m here to share some practical advice for startup leaders trying to make headway in an uncertain business environment. 1. Establish a clear vision for holistic growth. As a startup founder, it can be tempting to see growth purely through a financial lens: hitting sales targets, forging partnerships and nurturing … [Read more...] about Three Recession-Proof Hypergrowth Strategies For Startups
Share to Twitter Share to Linkedin For nearly two decades Bea Boccalandro has served as a “purpose and ESG advisor” to major brands. She did a brilliant job of capturing how to ignite a sense purpose for employees on an individual or organizational level in her 2021 book Do Good At Work: How Simple Acts of Social Purpose Drive Success And Wellbeing . Recently Boccalandro has focused on helping business leaders understand the phenomenon of ESG (environmental, social and governance), which she considers foundational to a productive corporate purpose. While some commentators from both the right and left criticize ESG thinking as wrong-headed, Boccalandro argues it is destined to prevail. David Hessekiel: There are so many definitions of ESG floating around. When you talk about it what do you mean? Bea Boccalandro : So true! ESG seems to be defined every which way. I think the issue is that, as a concept not yet 20 years old, it’s still evolving. … [Read more...] about Bea Boccalandro, Founder, Veraworks: The Changemaker Interview
Share to Twitter Share to Linkedin This is the second of a two-part series highlighting how companies and other organizations can execute their ESG strategies successfully by integrating compliance as a value-added function, so that their ESG actions match their words in an ethical and compliant manner. PART TWO: WELL DONE In executing an ESG strategy successfully, Ben Franklin’s adage of “well done is better than well said” is a more appropriate adage than “do well by doing good.” But how can a company truly demonstrate to its long-term stakeholders (the communities in which the company serves, customers, society overall, as well as its employees) that its ESG strategy has been and will continue to be “well done”? The answer is through meaningful investments in and focus on, the often-forgotten component of ESG: the “G” for governance. “G” as in Good Governance Corporate governance indicates the rules, procedures, and ethical standards which … [Read more...] about Well Done Is Better Than Well Said – The Mutual Benefit Of Integrating ESG With Compliance: Part Two
Share to Twitter Share to Linkedin Oracle (NYSE: ORCL) is scheduled to report its fiscal Q2 2023 results on Monday, December 12. We expect Oracle ORCL to edge past the consensus estimates of revenues and earnings. The technology giant posted mixed results in the last quarter, with revenues meeting expectations but earnings missing the mark. It reported total revenues of $11.45 billion – up 18% y-o-y, mainly driven by a 14% increase in the cloud services and license support revenues and a 74% jump in the services segment. The services unit benefited from the Cerner CERN acquisition and revenue growth in each of the primary services offerings. We expect the same trend to continue in the second quarter (Note - Oracle’s FY’22 ended on May 31, 2022. Q2 FY’23 refers to the quarter that ended on November 30, 2022). Our forecast indicates that Oracle’s valuation is $87 per share, which is 10% above the current market price of just above $79. Our … [Read more...] about Oracle To Edge Past The Street Expectations In Q2?
Share to Twitter Share to Linkedin We think that Lockheed Martin stock (NYSE: LMT) and Raytheon Technologies stock (NYSE: RTX) in the aerospace & defense industry will likely give similar returns over the next three years. Raytheon is trading at a marginally higher valuation of 2.2x trailing revenues, compared to 2.0x for Lockheed Martin LMT . Looking at stock returns, Lockheed Martin, with 36% returns this year, has fared much better than Raytheon stock, up 17%, and both of them have outperformed the broader S&P500 index, down 17%. There is more to the comparison, and in the sections below, we discuss the possible returns from these stocks in the next three years. We compare a slew of factors, such as historical revenue growth, returns, and valuation, in an interactive dashboard analysis of Lockheed Martin vs. Raytheon : Which Stock Is A Better Bet? Parts of the analysis are summarized below. 1. Raytheon’s Revenue Growth Is Better … [Read more...] about Pick Either Lockheed Martin Stock Or Its Industry Peer – Both Are Likely To Offer Similar Returns
Share to Twitter Share to Linkedin Disney stock has underperformed considerably this year, falling by over 40% since January. The stock also remains down by about 8% over the past month. There are quite a few factors holding Disney back. Disney reported a weaker-than-expected set of Q4 FY’22 earnings in early November. While revenue rose 9% year-over-year to $20.15 billion, adjusted earnings came in at $0.30 per share, down from $0.37 in the prior-year quarter. While revenue growth was driven by a rebound in the company’s U.S. theme parks and resorts and subscriber additions for the company’s streaming offerings, this was partly offset by weakness in the International theme park operations. Disney+ ended the quarter with 164.2 million subscribers, up almost 39% versus last year. Disney’s profitability has taken a hit due to investments in the streaming business. Over Q4 FY’22, operating losses at the streaming business more than doubled year-over-year to nearly … [Read more...] about Is Disney Stock A Buy As Ad-Supported Disney+ Set To Go Live?
Share to Twitter Share to Linkedin In 1956, William Whyte published The Organization Man, which lamented how so many Americans, who had historically prized individualism, had bought into a new ethos of conformity. Whyte’s book was a tale of millions of grey-suited middle managers who had “sublimated” themselves to the larger group with the hope of producing a “whole that is greater than the sum of its parts.” I’ve been thinking about this book lately because America in 2022 reminds me of the workplaces that Whyte described in the middle of the last century. It might not seem that way. Everywhere you look, you’ll find someone encouraging you to “ Do You ,” to “ Speak Your Truth ” or “ Bring Your Whole Self to Work .” Some think Americans are becoming so individualistic that we are turning into a nation of narcissists. But below the surface of these feel-good bromides are legions of Americans consumed by groupthink and afraid to say what they … [Read more...] about Conformity Has A Big Cost