Kronauge says the goal of a spot like this is to let people know they have nutritious, delicious options, while behind the scenes working to make sure that it’s available as widely as possible, whether at restaurants or in grocery stores. “It means that we’re committed to working with others to solve systemic challenges around access to healthier food options,” she says. “While a bold vision to some, we see already happening all around us.” … [Read more...] about Beyond Meat’s first-ever TV commercial features Octavia Spencer asking, ‘What if?’
When first responders call for backup, they don’t use a smartphone, and for good reason. They need knobs they can turn using muscle memory and radio connections that work when cell towers go down. Motorola’s new APX Next, launched in October 2019 and available to public safety workers, is a hybrid of a classic, tactile walkie-talkie and a touchscreen Android device with a voice-operated virtual assistant. As SVP of technology for Motorola Solutions, Paul Steinberg began working on APX Next three years ago, shortly after he led Motorola’s prescient investment in natural language processing. To get the details right, such as the location for the button that activates voice commands, Steinberg’s team didn’t just interview first responders; they went on ride-alongs with cops and trained with incoming firefighters. “When you go into a building that’s full of smoke and can’t see the hand in front of your face, you get the idea of what [a … [Read more...] about First responders have a better way to communicate in high-stress situations–this Motorola executive is behind it.
SXSW Interactive this year was all about ethonomics, or social media for social change. “How do we create a future we want to live in?” Danah Boyd asked in her keynote on “Privacy and Publicity in the Digital Age,” based on her career’s worth of astute investigations into young people’s use of social media. She asked important questions about how changing norms of privacy (such as the Google Buzz “privacy fail”) might affect an undocumented immigrant, a gay member of the military, or a woman fleeing a battered husband. Can online communities improve representation for marginalized groups and protect them at the same time? … [Read more...] about Screw Monetization! It’s All About Ethonomics at SXSW
Sanofi and GSK did not say how much of the federal money would go to each company — only that Sanofi would receive the most. GSK did not comment on whether Slaoui had recused himself from negotiations over the deal. A senior administration official said that all agreements were negotiated by federal ‘acquisition professionals’ and that Slaoui did not play a role in the negotiations. … [Read more...] about Sanofi and GlaxoSmithKline snag biggest coronavirus vaccine deal yet
According to CHIP’s self-reported surveys of its membership, an average of 8% of renters don’t pay rent in normal times. During the coronavirus crisis to date, that share has gone up to 15 to 20% of renters not paying. In California, the total rent collected from Class C renters (those in properties typically more than 20 years old, which are often in need of updating) dropped 35% from June to July alone—from 59% in June to 24% in July—according to a recent LeaseLock report. Those figures are down from 85% in January, showing that these renters, who are already more vulnerable, are seeing the deepest financial strain. A National Association of Hispanic Real Estate Professionals survey looked at how small landlords were struggling from this drop in rent income; only 61% of respondents said they were confident they could cover their operating costs over the next quarter. This crisis is already having an affect on the market: New York City rent prices are already … [Read more...] about Americans laid off due to COVID-19 want to know how landlords expect them to pay. We asked some