This is no hard sell. That’s exactly what Beyond Meat’s chief marketing officer Stuart Kronauge is aiming for. “It’s not about being preachy or judgmental,” she says. “We’re asking a question to define what we stand for as we want this movement to include everyone, wherever they are on their journey.” … [Read more...] about Beyond Meat’s first-ever TV commercial features Octavia Spencer asking, ‘What if?’
When first responders call for backup, they don’t use a smartphone, and for good reason. They need knobs they can turn using muscle memory and radio connections that work when cell towers go down. Motorola’s new APX Next, launched in October 2019 and available to public safety workers, is a hybrid of a classic, tactile walkie-talkie and a touchscreen Android device with a voice-operated virtual assistant. As SVP of technology for Motorola Solutions, Paul Steinberg began working on APX Next three years ago, shortly after he led Motorola’s prescient investment in natural language processing. To get the details right, such as the location for the button that activates voice commands, Steinberg’s team didn’t just interview first responders; they went on ride-alongs with cops and trained with incoming firefighters. “When you go into a building that’s full of smoke and can’t see the hand in front of your face, you get the idea of what [a … [Read more...] about First responders have a better way to communicate in high-stress situations–this Motorola executive is behind it.
SXSW Interactive this year was all about ethonomics, or social media for social change. “How do we create a future we want to live in?” Danah Boyd asked in her keynote on “Privacy and Publicity in the Digital Age,” based on her career’s worth of astute investigations into young people’s use of social media. She asked important questions about how changing norms of privacy (such as the Google Buzz “privacy fail”) might affect an undocumented immigrant, a gay member of the military, or a woman fleeing a battered husband. Can online communities improve representation for marginalized groups and protect them at the same time? … [Read more...] about Screw Monetization! It’s All About Ethonomics at SXSW
Sanofi’s coronavirus vaccine relies on a protein-based technology that the company already uses to produce an influenza vaccine. It is similar to a technique used by another company, Novavax, that will receive up to $1.6 billion from the Defence Department and the Department of Health and Human Services to develop its experimental vaccine. GSK is supplying the Sanofi vaccine with an adjuvant, an ingredient used in many vaccines that boosts the immune response. … [Read more...] about Sanofi and GlaxoSmithKline snag biggest coronavirus vaccine deal yet