By Lara O’Reilly The Wall Street Journal Thu., Nov. 15, 2018 Christmas ads have grown into the U.K. ad industry’s Super Bowl, an annual occasion for marketers to fund more ambitious work in the hope that consumers will appreciate the effort more than usual. But an ad roster devoted to just one theme—and the same theme every year—is starting to present brands with a challenge. “I could get 10 of the ads” out now from various brands and agencies, “recut them into one ad, put a music track over them, and you wouldn’t know they were different ads,” said Adrian Rossi, executive creative director at ad agency AMV BBDO. On Thursday, the department store John Lewis released its widely anticipated Christmas spot. This year’s ad traces Elton John’s career back through the decades—from sellout concerts to the moment he was given his first piano at Christmas as a little boy. More than any other marketer, … [Read more...] about The John Lewis Christmas ad is here. But is the bauble bursting?
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PUBLISHED: 07:30 15 November 2018 | UPDATED: 07:48 15 November 2018 Katy Sandalls John Lewis' 2018 christmas advert, The Boy & The Piano,stars Sir Elton John Picture: JOHN LEWIS & PARTNERS/PA WIRE Retailer John Lewis have unveiled their Christmas 2018 advert which features legendary singer Sir Elton John. The ad entitled The Boy and the Piano features one of his biggest hits ‘Your Song’.It tells the story of Sir Elton’s career tracing it back through the decades through stadium tours and private jets before going back to him playing the piano in a pub and performing in a school recital.It ends with the singer running down the stairs aged four to unwrap a piano, a gift from his grandmother. John Lewis, who have a site on Futura Park in Ipswich, said that the scene was “inspired by real events” but involving “some creativity”.The ad shows a young Sir Elton John receiving a piano from his grandmother … [Read more...] about WATCH: John Lewis unveil Christmas 2018 ad
PUBLISHED: 09:51 13 September 2018 | UPDATED: 10:00 13 September 2018 Mia Jankowicz John Lewis & Partners, which has a department store in Welwyn Garden City and branches of Waitrose in St Albans, Stevenage and Hitchin, has announced a 99 per cent drop in its profits. Waitrose.The upmarket retail giant’s pre-tax profits for the last six months were announced today and amount to £1.2million, down 98.8 per cent from £103.9million in January this year. The January figure was itself a 77 per cent drop from the last period.The figures apply to both John Lewis stores and Waitrose. Company chairman Sir Charlie Mayfield said that these numbers are in line with what they had predicted and planned for in a strategy update in June.John LewisThe company has invested heavily in cyber security, data protection, and product innovation, and says it has nonetheless increased both sales and customer numbers. It also has reduced its total net debts, which are … [Read more...] about John Lewis profits down 99 per cent
PUBLISHED: 17:01 04 September 2018 | UPDATED: 17:01 04 September 2018 David Vincent Waitrose and John Lewis lorries with all new branding at Magna Park, Milton Keynes with respectively, Fleet Engineer Simon Gray, in high visibility waistcoat and John Lewis driver Ian Parsloe, with John Lewis short sleeved polo shirt and high visibility jacket Monday 3 September 2018. Fiona Hanson © Copyright 2018 John Lewis Ipswich today added ‘& Partners’ to its name as the business focuses on what differentiates it from competitors. Today John Lewis and Waitrose, the two businesses run by the John Lewis Partnership, unveiled their new brand identities. Both brands have added & Partners to their names, emphasising the role that its 83,000 Partners play in differentiating the businesses from competitors. Two of the staff partners at the t John Lewis & Partners flagship shop on Oxford StreetToday, Partners at the John Lewis Ipswich shop have - … [Read more...] about A select few stores unveiled full John Lewis & Partners identities today
The management of John Lewis and Waitrose on Wednesday warned that profits will be “substantially lower” this year as they laid out a new strategy to cope with the “intense change” on the High Street. The business, battling resurgent rivals and the rise of online shopping, said it doesn’t expect to make profits for the first half of the year and full-year operating profits will be much lower than the £250 million it posted for the year to January 27. Its pre-tax profits tumbled by 77% to £103.9 million in 2017. Chairman Sir Charlie Mayfield told the Standard: “This market is changing and this isn’t just a blip, it’s going to carry on for a really long time. “It’s possible we’ll have a much better performance in the second half but it’s more sensible to assume that the profits pressure will continue. If we do better we’ll be pleased but we’re not banking on it.” John Lewis … [Read more...] about John Lewis unveils radical survival plan as it warns on lower profits