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In case you hadn't heard, consumers love Instagram Stories. And because of that, brands do too. There are over 500 million daily active Stories users worldwide . Younger users are particularly active on the platform: 59 percent of millennials and 70 percent of Gen Z watch stories, and many engage with brands by swiping up on content and clicking through to shop. For those new to the platform, Instagram Stories are images and videos located at the top of the Instagram app that last for 24-hours then disappear. When users finish a story, the next one starts playing immediately. The nature of IG stories--one image or clip appearing on your screen right after the other, makes the medium ideal for advertising. Since the ads flow along with the organic content, some users don't even realize they are watching them at all. Others actually welcome the interaction from brands that they like. A recent study reveals that a quarter of millennials and Gen Z check out IG … [Read more...] about Organic Reach in a Free Fall? Here’s Exactly Where You Should Spend Your Social Media Budget

Share to Twitter Share to Linkedin Activision and Infinity Ward are doing something new this year with Call Of Duty: Modern Warfare II, the sequel to 2019’s Call Of Duty: Modern Warfare. (No, this is not a remake of Call Of Duty: Modern Warfare 2 from 2009 !) Included in this year’s pre-order bonuses is a new perk: A week of free early access to the Modern Warfare II campaign. Pre-ordering the game will unlock the campaign a week before the full game’s October 28th launch, so you can get familiar with the story and mechanics and characters all before multiplayer goes live. This is a clever idea for a number of reasons. First off, a lot of people don’t play the campaign. They just hop into multiplayer and never look back. Releasing the campaign for a week into Early Access may convince more Call Of Duty players to give it a shot. After all, a week is more than enough time to finish the average campaign in this franchise. They’re rarely … [Read more...] about You Can Play ‘Call Of Duty: Modern Warfare II’ A Week Early, Sort Of

From advancements in voice marketing to the latest Instagram features , there's no shortage of marketing technology news out there! One emerging platform that's caught many marketers' eyes (including mine ) is a mobile app called TikTok . You've probably heard of it, and perhaps you've read that it's exceedingly popular among young people. That might even be an understatement-- two-thirds of TikTok's users are under the age of 30, and the app has more than a billion installs on the App Store and Google Play. If you're a marketer, you probably won't be able to get away without at least considering putting a TikTok strategy in place for your brand. As you start to move your mindset from Millenials to the next generation, here's a quick guide to the app that young audiences are obsessed with--and brands need to know. It's driven by artificial intelligence TikTok's parent company, ByteDance , has been valued at more than $75 billion and specializes … [Read more...] about This Is the App Top Brands Are Using to Connect With Gen-Z

Make that four weeks in a row of gains for the U.S. stock market, as the rally has become undeniable. The S&P 500 and the Nasdaq both climbed more than 3% last week, with the the Dow up 2.9%. The S&P 500 has now climbed 15% from its lows in mid-June, while the Nasdaq has clawed back 20% since then. That could technically be described as a new bull market for the index. A 20% retracement from a recent low fits the bill—or the bull—but there are a lot of opinions about that. But we can't deny the strength of the rally, especially when we dig into the charts. The average stock in the Nasdaq Composite index is up 34% from its lows. Remember, just a few months ago, we were talking about the average Nasdaq stock being down 50% from its highs. The pendulum has swung back in a big way. Across the market, the breadth thrust has been pretty impressive. And no, that's not a swimming stroke. The breath trust indicator is a technical indicator used to ascertain market momentum … [Read more...] about Going Back to School with Stock Market Fundamentals

Refugee camp in Mumbai's GTB Nagar area where Punjabis and Sindhi were rehabilitated after coming from Pakistan during the partition in August 1947. (Photo credits: Mehul R Thakkar) Mahendra Kumar Thapar, a first-generation refugee, shifted to Mumbai when he was three years old. Thapar, now 78, says his family left behind a comfortable life wherein they owned acres of land and several houses in Hazara district of Pakistan and shifted to India becoming a refugee during the partition. Thapar, along with his family, were among thousands of other Punjabis and Sindhis who chose to move to the Indian side during the partition following India’s independence in August 1947. Thapar, like others, was allotted a house of around 40 square yard (360 sq ft) in Central Mumbai's Sion Koliwada area also known as Guru Tegh Bahadur Nagar or Punjabi Colony. Beginning 1957, the government settled over 1,200 refugee families in around 1,200 apartments spread over 25 buildings that were constructed … [Read more...] about [email protected]: 75 years after Partition, Mumbai’s GTB Nagar ‘refugee’ colony residents struggle for redevelopment

Share to Twitter Share to Linkedin Madden 23 releases on August 19, but I have had an opportunity to play the full retail version for the past 48 hours. I was also privy to information about the game’s development through multiple virtual meetings with members of the development team. While I’m working on a full, scored review that should be ready on August 19, there are already a few things to share from my notes. Thing of it as a preview of the latest addition to the Madden NFL series. Here are 7 quick things you should know about Madden 23. The Opening Sequence is a Virtual Love Letter to the Icon I admit, I initially started to button through the opening Madden Legacy game experience in Madden 23. I caught myself, listened to the dedicated commentary about the late John Madden, admired the smoothly rendered remodeled versions of him on the AFC and NFC sidelines, and I was glad I took the time to appreciate the presentation. Without … [Read more...] about Madden 23: 7 Quick Things You Should Know About The Latest Edition

(CTN News) – Sombat Metanee, one of Thailand’s most famous actors, died peacefully in his sleep today, according to a close friend. He was hailed by Thai fans as a hero for making more than 2,000 movies and television shows. Sombat Metanee once held the Guinness World Record for most film appearances with 617. Sombat Metanee featured in 40 films and shows a year at the height of his popularity, according to the media. At the age of 23, he began acting in television series, talk shows, and advertisements. As a result of appearing in an advertisement for a DVD player brand, AJ, he became even more famous to a new generation of film and TV viewers. In the ad, he says… The real hero is AJ DVD player, which translates to “AJ DVD player.”. This phrase became a catchphrase in the advertisement. As a result of quitting the film industry, Sombat Metanee went to university to pursue a career in politics. In 2006, he returned to studying and won a senate election. … [Read more...] about Thailand Movie Legend & Director Sombat Metanee has Dies at 85

Travis Hunter was likely the most talked about recruit in the 2022 class, if not before signing day, certainly after he opted to play at Jackson State. The two-way player from Suwanee, Georgia, became the first five-star recruit to sign with an FCS school since the ratings system was developed, and the first to sign with a program in the Historically Black College and University ranks. Before he has played an official game, he’s already turning heads. Hunter caught two touchdown passes, including an 80-yarder, and had two interceptions during the Tigers’ spring game, suggesting he’s ready to live up to the hype. While Hunter aims to follow in the footsteps of Jackson State coach Deion Sanders, a pretty good two-way player in his day, he’s far from the only blue-chip talent that will draw a lot of attention trying to live up to expectations. Here are just some of the freshmen facing high expectations to watch in 2022: TRAVIS HUNTER, WR/CB, Jackson State Generally … [Read more...] about Six college football freshmen with high expectations to watch in 2022

Representative Image Families in Beijing rushed to stock up on food. Supermarkets stayed open late. Residents endured long lines for mandatory testing. China’s stock markets plunged. A fresh coronavirus outbreak in China’s capital has raised concerns that Beijing could become, after Shanghai, the next Chinese megacity to put life on hold to contain the spread of the omicron variant. The central government has leaned heavily on lockdowns despite their high social and economic costs, in pursuit of Communist Party leader Xi Jinping’s “zero-COVID” strategy of eliminating infections. On Monday, the Beijing government said 70 coronavirus cases had been found in Beijing since Friday. Nearly two-thirds have been in the district of Chaoyang, which ordered all 3.5 million residents to take three PCR tests over the next five days. In other cities, mass testing in response to initial coronavirus cases has sometimes been a prelude to stringent lockdowns, like the four-week one in … [Read more...] about COVID Outbreak in Beijing Prompts Panic Buying and Lockdown Fears

A survey conducted by the Department of Health Service Support revealed that Thai people are a bit more relaxed about Covid, though still not as relaxed as many parts of the world. These results came from comparing the data from the first round of surveys conducted between March 5 to 31 with 113,847 respondents, and the latest round between July 1 to 20 with 28,487 respondents. The survey revealed that Thai people were about 4% more likely to engage in higher-risk activities than previously while there is an 11% decline in mask-wearing. The department believes the survey indicates Thai people are engaging in more physical contact due to relaxed social distancing and masking measures. Despite the latest findings, the Ministry of Public Health still encourages the general public to observe Covid safety protocol. Just over 771% of Thailand’s population has been fully vaccinated against coronavirus with two shots while about 45% have had at least one booster dose … [Read more...] about Thailand News Today | Thais more relaxed about Covid-19