Consumers will be able to shop the entire IKEA range based on a well-integrated digital and physical shopping experience, the company said in a statement. Swedish home furnishings retailer IKEA, part of the Ingka Group, will open a 80,000 sq ft city store in Worli on December 9, the company said. The city store format allows IKEA to be adapted to smaller spaces in an urban context and makes it more convenient for the many customers to experience the IKEA offer. Consumers will be able to shop the entire IKEA range based on a well-integrated digital and physical shopping experience, the company said in a statement. Also Read: EXCLUSIVE | We're coming to Mumbai to participate in a marathon and not a sprint, says Per Hornell of IKEA The City Store in Worli will be 80,000 sq ft, whereas the traditional big IKEA blue box, is typically 400,000 - 500,000 sq ft. The City Store is equipped with all safe shopping measures in place. “Kasa kai, Mumbai! I am very excited to be a …
NHL Team Values 2021: New York Rangers Become Hockey’s First $2 Billion Team
The ice is hot, with the average team value soaring 32% and the pending sale of the Pittsburgh Penguins for $900 million. L ast December, with the pandemic shortening the regular season to 56 games and keeping most arenas empty, Forbes released its annual NHL team valuations, pegging the league average at $653 million . That represented a 2% dip from the year before—no huge surprise seeing as, by our count, the league’s teams were about to lose an average of $39 million each during the 2020-21 season (in the sense of earnings before interest, taxes, depreciation and amortization, before taking into account their share of the Seattle Kraken’s expansion fee). But in the time since, even as the pandemic has lingered, hockey has heated up. In our new set of valuations, the average is up to $865 million, an increase of 32% from last year and the biggest jump since the 50% gain of 2013, when the league signed its massive Canadian television deal. At the top of the ranking, …
Apple Watch Series 6 review: It only gets better
Apple Watch has been among the consumer’s hot favourite smartwatches for years. Analyst reports from various firms state that various iterations of the Apple Watch have been the top-selling smartwatch for years. More than making a premium statement, the Apple Watch has been home to several essential features that truly make it “The Smartwatch”. Apple Watch Series 6 is the latest smartwatch launched by the US-based company that makes the iPhone 12 (review) . Series 6 holds the “future of health” on your wrist, claims Apple. The company makes the bold statement on the basis of health and fitness-related features that it has packed inside a tiny square-shaped piece of hardware that starts in India at Rs 40,900. Is the Apple Watch Series 6 worth its price? Or should you pick the relatively-affordable Apple Watch SE (Review) instead? Here is our Apple Watch Series 6 review: Apple Watch Series 6 Review Close Apple Watch Series 6 is the company’s most premium …
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Storyboard18 | Why Center Fresh went full “filmy” in its long-format brand film
Anjali Sivaraman and Shantanu Maheshwari in the Center Fresh commercial 'Parda'. Don’t let masks and the pandemic stop you from falling in love. That, it seems, is the message in Perfetti Van Melle -owned brand Center Fresh’s latest ad campaign. The brand in collaboration with Dharma Productions’ ad division, Dharma 2.0 , released a film called ‘Parda’ to celebrate the idea of romance during Covid times. Rohit Kapoor, director - marketing, Perfetti Van Melle India, says in an exclusive chat with Storyboard18, that in a brainstorming session the brand’s media agency Wavemaker India suggested the concept and partnership with Dharma 2.0. Kapoor and his team instantly liked the sound of it and that’s how this story started. Ogilvy India , the brand’s ad agency supported with creative supervision along with Wavemaker India. For digital campaigns, Perfetti Van Melle is open to partnerships that add value to the brand, however, “long-term agency partners always help to fine …
Marine life thrives on the Great Pacific Garbage Patch, scientists find
Sea life is determined to live, scientists found, as they have discovered dozens of marine species flourishing in the furthest reaches of the ocean, even amongst the heaping trash piles of the Great Pacific Garbage Patch. advertisement The garbage patch is an enormous gyre of debris roughly twice the size of Texas state, whirled into shape by the water currents of the Northern Pacific. It’s also called the Pacific trash vortex. The world has five such masses. This specific one—the largest of them all—was first documented around 1997, when a sailing yachtsman spotted a tangle of plastics, bottles, and fishing nets floating by. Desolate as that may seem, new findings suggest marine species are colonizing these mountainous trash lands—in a recent paper, researchers recorded more than 40 coastal species clinging to the flotsam, including mussels, barnacles, shrimp-like amphipods, crabs, stars, and sponges. “It’s almost like a new island has emerged,” Greg Ruiz, a …
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