These dances are examples of TikTok memes. “Memes” on more text- or image-focused platforms involve some fixed “meme format” that is then remixed by users who edit the image or text to create a given “meme.” On TikTok, however, the raw material being remixed is the user’s body, as the user performs the behavior associated with the meme format, what I call “embodied memes.” … [Read more...] about Why kids are so obsessed with TikTok, according to a social media expert
In this new world, going viral for doing something gross is roughly the same as a gym class pantsing—adjusted for inflation—as long as it hits the character in a personal, relatable way. It’s one of the many updates on timeless themes Garelick is helping bring to the screen with his American High projection, which is bringing high-school comedies back in vogue at an aggressive pace. … [Read more...] about Hulu’s ‘The Binge’ revives the raucous, raunchy high-school comedy—and there’s more coming
The strategy appears to have helped increase the audience for the NBA’s esports venture, in which video game players compete in professional matchups. The NBA 2K League still has only a fraction of the viewers that some other leagues draw, but as it wraps up its third season, which concluded with a championship game on Friday, there are signs of growth. … [Read more...] about NBA brings flash to e-sports, but can it hold on to its viewers?