Share to Twitter Share to Linkedin Rob is the CTO at Applause , helping leading brands quickly release high-quality digital experiences. In my last piece , I described the metaverse as an evolution of the internet and a series of evolving standards. The experience of the user becomes central, and the technology must be frictionless. While “what is the metaverse?” is still a question that can’t easily be answered, almost every industry vertical is thinking about what it means for them. Retailers are looking at ways to embed AR/VR experiences into shopping, as well as the sale of digital products, and media and entertainment companies will have to offer entertainment on new devices and mediums. The gambling industry is grappling with the fact that online casinos do not have to follow the same regulations as in-person options, which will impact the popularity of AR/VR casinos, and the use of cryptocurrency for in-game betting is also sure to rise. … [Read more...] about Testing The Metaverse