Share to Twitter Share to Linkedin Hot on the (tiger embossed) heels of the Plein Sport presentation during January’s Milan Men’s Fashion Week, Philipp Plein launched his first Plein Sport U.S. retail location in New York’s SoHo on the eve of New York Fashion Week. Unlike the 300 odd Plein Sport self service stores rolling out this year in premium malls in Europe, (first stop Madrid), The New York incarnation occupies a spot on prime retail location Spring Street in SoHo where activewear neighbors number Alo Yoga and adidas. While Plein Sport New York may not follow aforementioned European model, it follows the Plein model. Just like the Philipp Plein London boutique on the English capital’s Old Bond Street which opened in 2022 with a web3 pop-up gallery prior to becoming a fully fledged store, the ephemeral SoHo location, for which he has signed a 10-year lease, is set to morph into a Philipp Plein brand flagship further down the line. Plein’s … [Read more...] about First NY Now LA: Why The Local Approach Is Integral To Philipp Plein’s U.S. Retail Strategy For New Plein Sport