Visually, the new design makes the term “just” less of a modifier, and more of a self-standing brand. On top of that, Just’s impossibly broad definition–that seemed ever-changing even in our single conversation with Tetrick–is something that Hampton Creek intends to continue to play with over time. But for now, it’s defined as “a moment of justice for everyone” on all goods. … [Read more...] about Artisanal Branding Grows Up
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“We’ve got a propaganda machine going. After we were involved in this film 180 Degrees South [a 2010 documentary retracing Chouinard’s 1968 journey from Ventura, California, to Patagonia, Chile] and then DamNation [Patagonia’s 2014 movie about the damage dams can do], we realized the power that we have in film. I had no idea. With DamNation, we got the whole Obama administration to rethink hydropower. They no longer considered it green energy. Now it’s back, of course, with Trump, but that was it; they said hydropower is not green energy, and that was as a result of our film. We recognize that people make decisions based on emotion, and the best way to elicit emotion is through film. It’s not through books or catalogs or speeches. So we’re in the film business. We’re working on 10 films at a time these days. Some of them don’t make a cent. But that’s not the purpose.” … [Read more...] about Patagonia’s new film celebrates activists fighting urban oil drilling in L.A.
"Maybe I’m going to regret this, but I can't even get to that level of thinking with them. I look at that app as so fundamentally parasitic. It is always listening and the fingerprinting technology they use is truly terrifying. I could not bring myself to install an app like that on my phone. I actively tell people not to install that spyware," he said. … [Read more...] about Reddit CEO Steve Huffman says TikTok is ‘fundamentally parasitic’
With the novel coronavirus having spread to almost 50 countries across the globe, the outbreak has claimed nearly 2,800 lives worldwide. Over 80,000 cases have been reported globally, with the death toll in countries like Iran and Italy having gone up to 22 and 12, respectively. … [Read more...] about Coronavirus outbreak: The virulent virus continues to trigger panic across countries
Will any of them take place as planned? Facebook’s difficult decision could prompt other big companies to pull their own respective plugs sooner rather than later, before too many would-be attendees have booked travel. These events have become so instrumental to the industry’s rhythms that it’s not clear what would happen if they just went away. Or whether things would just go back to normal in 2021, assuming that the world is feeling less alarmed about the coronavirus by then. … [Read more...] about The coronavirus just took down Facebook’s F8 event. Who’s next?