At some point in the middle of the fourth inning of a 0-0 game between the Cleveland Indians and L.A. Angels on Saturday, the camera panned to the crowd and found Baker Mayfield casually sipping a beer. The Cleveland Browns QB quickly realized this wasn’t enough to get the crowd going, and so he dutifully cracked open the side of another beer with his teeth and shotgunned it. The crowd went wild, and after the home team rallied with five runs for an eventual 7-2 win, cue legend status. It had to be the chug. advertisement advertisement "I just don’t like the idea of my franchise quarterback spending time at a baseball game. I mean, what are you doing, @bakermayfield? You don’t see guys like Aaron Rodgers shotgunning beers. Just not a good look. Go watch some film." – @ColinCowherd (probably) Legend. pic.twitter.com/IUCW1Kp4s3 — Cleveland Indians (@Indians) August 4, 2019 It’s been a busy week so far for Mayfield. A few days after the … [Read more...] about Why Cleveland Browns QB Baker Mayfield is taking his chugging talents to BodyArmor
Nfl cleveland browns schedule
advertisement You know how every year the NFL changes the logo for the Super Bowl? No more. Coming next year, the NFL is installing a sweeping new graphic system designed by Landor and the NFL’s in-house designers. So far, only the logo for Super Bowl XLV has been released, but the look and feel will carry across all of the individual playoff logos–from the wildcard game to the divisional finals. “The NFL realized that there’s a gathering excitement, approaching the Super Bowl,” says Nicolas Aparicio, Landor’s Executive Creative Director. “The audience grows from 4.6 million in the pre-season to 16 million by the playoffs. A logo system needs to express that, and help build on it.” Though the other logos in the system haven’t been released yet–watch this space–Aparicio says they’ll all retain key elements, such as the shine of the Super Bowl logo above, inspired by the Vince Lombardi trophy itself. This is … [Read more...] about Logo Hail Mary: Landor Unveils the NFL’s New Brand Strategy
advertisement advertisement Motivation is a hot topic year-round, but particularly in January, the month of fresh starts, checklists, and lofty goals. It’s the time of year we try to figure out how to prod our employees to excel, to hit and surpass ambitious targets. Happy, motivated employees are, simply, good for business. “Research shows that when people work with a positive mind-set, performance on nearly every level–productivity, creativity, engagement–improves,” Harvard Business Review reported in its January/February 2012 story “Positive Intelligence.” “Happy employees have, on average, 31% higher productivity; their sales are 37% higher; their creativity is three times higher.”—Harvard Business Review So what’s the best way to get it done? Pay up. Money, of course, is a key motivator for many employees. And financial incentives do work to motivate employees–but only to a … [Read more...] about The Weigh-In: What’s The Best Way To Motivate Your Employees?
advertisement advertisement A couple of months ago, as I boarded my plane home to Australia, I found a large brown envelope waiting for me on my seat. Neat handwriting on the envelope said, “A personal note to Mr Lindstrom.” My curiosity was piqued. Inside was a bunch of newspapers and a handwritten letter. It explained, “We’ve noticed you’ve been away from home for some time, so we thought you might enjoy some local news before we get you safely back.” I’m a firm believer that anyone with any kind of business savvy will aim to over-deliver and under-promise. Yet, for some unknown reason, the opposite seems to hold true. Perhaps this belief dates back to when I was a young kid obsessed with Lego. I’d get the box and build the car, the helicopter, the castle or whatever, and always at the end of each project I had a couple of spare Lego bricks. I treasured these almost more than the finished toy, and regarded them as a special … [Read more...] about Pinched By A Virgin
As an undergrad in design school, back when print was king, we were taught that the practical rules of identity development were: Keep it simple enough to be effective on a business card and stationary, and the logo should always be reproducible in one color, vector art with no gradations. Then, as now, a strong creative idea was the key requirement, but today, logos–and the identities that support them–often need to work harder than they did in the pre-digital age. Now, the logo and its extended identity can take on a more dynamic role in brand storytelling by leveraging the familiarity that comes from the frequent and virtual nature of the fast-paced conversation between a brand and its consumers. Google’s ever-changing logo is an obvious and literal example, but even brands as diverse as DC Comics, Brand USA, and JCPenney have recently evolved their identities, building variation and storytelling into the system, not just for variety or complexity but to instill a … [Read more...] about Our MVP Pick For Super Bowl XLVI: The Old-School Branding System