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advertisement advertisement advertisement Thanks to Malcolm Gladwell and Nobel Prize-winning economist Daniel Kahneman, we’ve all been sternly warned about the risks of employing intuition when making important decisions. In his book Blink , Gladwell asserts that while our unconscious thinking is “a powerful force, it also can be thrown off, distracted or disabled.” And in his classic, Thinking, Fast and Slow , Kahneman stresses that gut instincts can fail us when we unwittingly apply familiar patterns of experience to unrelated circumstances or situations. advertisement advertisement The truth is, most of us have spent a lifetime developing our rational minds and rely solely upon their counsel when making consequential life choices. And we know that in business today, innumerable companies such as Amazon have placed data at the center of their corporate cultures—and routinely rely on metrics to find the best ways of … [Read more...] about The 3 kinds of intuition you need to make tough decisions

advertisement advertisement advertisement With a menu focused on plants, the salad chain Sweetgreen automatically has a lower carbon footprint than a typical fast-food chain serving millions of burgers. But the company now plans to go a step further, setting the goal of cutting its carbon footprint in half in the next six years. The rest of its emissions will be offset, making the company carbon neutral. advertisement advertisement Over the last year, the restaurant chain worked with Watershed, a software platform that helps companies reduce emissions, to calculate its current footprint in obsessive detail. “The first step for us was just to measure and really understand where we’re at so we can make the right investments and set the right goals and the right reductions,” says Sweetgreen co-CEO and cofounder Nic Jammet. That involved traveling to every supplier to look at specific practices, such as the type of cattle feed used … [Read more...] about How Sweetgreen plans to cut its carbon footprint in half in the next 6 years

advertisement advertisement advertisement Over the last decade there has been a reckoning over how digital companies collect personal data, what they do with it, and whether or not they’re capable of protecting it. Online data collection is still not regulated at the federal level in the U.S. But states are slowly embracing policies to ensure that digital companies protect their users—or at least introduce more transparency. advertisement advertisement Illinois led the way in 2008 with the Biometric Information Privacy Act, a law that lets Illinois residents sue companies that collect their biometric data (face scans, fingerprints, etc.) without their consent. After Europe passed the General Data Protection Regulation in 2016, which entitles people to obtain any data collected on them and have their records deleted, California decided to use it as a framework for its own law. Two years later it introduced its version of the GDPR, … [Read more...] about These states are on track to pass data privacy laws this year

advertisement advertisement advertisement The future of urban air mobility is often represented in utopian images. A wealth of fanciful renderings show flying vehicles taking off and landing vertically from glittering vertiports. The people in these portrayals live in fantastical futures of high-tech cities, maneuvering experiences that we’ve seen only in science fiction films. advertisement advertisement This is the shiny vision. But what about the everyday reality of how we’ll really interact with these all-new vehicles and their supporting infrastructure? Based on our design explorations, we believe that the first flying taxis entering service in the next three to five years will feature some surprising moments for first-time passengers. The first of these aerial vehicles will operate on short, intracity routes with about 10 minutes of flight time, taking passengers between one place and another via the shortest possible … [Read more...] about Flying taxis are coming. Here are 5 ways they’ll differ from air travel as we know it

advertisement advertisement advertisement Corporate boards and executive teams are typically considered effective if they are able to help a business navigate a global crisis in parallel with maintaining day-to-day operations. If only the bar was as simple and set so low right now. advertisement advertisement As we enter the second year of the COVID-19 pandemic, the intersection of the ongoing economic crisis, the continuing pandemic, the social justice movement, and increasing inequality are just the short list of what leaders need to acknowledge, manage—and help to solve. We gathered a group of corporate reputation strategists who have spent the last year helping companies manage some of the most important and central issues surrounding COVID-19 to identify key challenges corporate leaders will likely face in this second year of pandemic response. While companies will continue to deal with the pandemic head-on, we believe they … [Read more...] about 8 challenges for business leaders that will shape year 2 of COVID-19